Journal of Database Marketing & Customer Strategy Management

Title Publication Date Language Citations
Editorial2010/06/01English
Data protection: More powers for the information commissioner2010/06/01English
Legal Update2012/03/01English
Editorial2012/03/01English
Editorial2012/12/01English
Editorial2012/06/01English
On the monthly usage dynamic of prepaid subscribers – Hidden insights2012/11/19English
The agony and the ecstasy of CRM in a smart grid world2011/12/01English
Is it worth it to be unethical? Consumers’ attitudes toward personalized commercial e-mails2011/12/01English
The five futures glasses2011/12/01English
Case Study: How digital asset management helped Randstad integrate Vedior without choking2011/12/01English
Editorial2011/12/01English
Managing complexity in organisations: Text and cases2011/12/01English
Marketing by e-mail? A review of some important rules2011/11/14English
Editorial2011/09/01English
Tug of love: How technology is changing the relationship between consumers and brands – and what marketers can do about it2011/11/07English
Editorial2009/09/01English
The evolution of self service environments and their potential business impact2006/04/01English
End of the line for phone scams?2006/04/01English
The benefits of using a decision engine to optimise campaign planning for direct marketing2006/04/01English
An empirical analysis of factors influencing customer responsiveness to mobile advertising2008/03/01English
Editorial2008/03/01English
Norwich Union2008/06/01English
The service1st programme at Bank of Ireland2009/03/01English
How current targeting can hinder targeting in the future and what to do about it2009/03/01English
Editorial2009/03/01English
Personalised web offer management2009/03/01English
Digital Marketing2003/04/01English
Do you own a red car? Unmasking unusual data predictors to gain insight2007/07/01English
Editorial2007/07/01English