Journal of Database Marketing & Customer Strategy Management

Title Publication Date Language Citations
MRM: More for less in marketing2006/01/01English
Efficiency and effectiveness considerations in determining strategic and operational paths to ebusiness enablement2006/07/01English
MOM is a means, not an end2006/01/01English
MRM needs more information resources2006/01/01English
Legal update: Evaluating database right2006/07/01English
Editorial2006/07/01English
Recruiting CRM specialists2006/07/01English
Enterprise approach to MRM2006/01/01English
The 2005 Information Management Awards2006/07/01English
Editorial2006/01/01English
Editorial: Two announcements, an apology and some food for thought – Not totally unconnected2005/12/01English
Legal Update2011/09/01English
Editorial2006/10/01English
Brand manifestation and retrieval effects as drivers of buying behavior in Mexico2012/09/01English
Editorial2012/09/01English
Opportunities and challenges of M-commerce in Bahrain2012/02/13English
Editorial2010/09/01English
Introduction to the Practice section2010/09/01English
Solving the contact density ‘conundrum’ for home shoppers2010/09/01English
How to protect data in times of change? A review of the EU Commission's and ICO's response to updating the law on data protection2011/03/01English
Editorial2011/03/01English
Marketing and the Junk Fax Prevention Act: What now?2007/10/01English
Editorial2009/06/01English
Return on ideas2009/09/01English
The revival of European database right?2008/12/01English
Evaluating campaign management or MRM vendors: A business view point2006/10/01English
Opinion piece ROC analysis in credit scoring and credit judgment2006/04/01English
Editorial2006/04/01English
Editorial2011/06/01English
Legal Update2011/06/01English