Journal of Database Marketing & Customer Strategy Management

Title Publication Date Language Citations
Direct marketing in the UK: Trials and tribulations2000/08/01English
Opinion piece: A geodemographic revolution has started2003/09/01English
Editorial: What do you want from your universities?2003/12/01English
Media neutral planning — A strategic perspective2005/01/01English
The 2003 Information Management Awards2004/04/01English
Making next best activity (NBA) programmes a success at delivering measurable improvements in ROI2003/09/01English
Modelling the Wildlife Conservation Society database: Saving money for saving tigers (and gorillas and jaguars and elephants …)2001/07/01English
The new marketing: All media, all of the time2001/07/01English
Editorial: Media neutral planning — a new role for marketing databases?2003/07/01English
Editorial: Whither database marketing?2002/09/01English
Software review: Measuring the overall effectiveness of marketing (Part 1)2003/04/01English
Data mining or data moaning?2001/04/01English
The database right: Copyright and confidential information2001/09/01English
The magic of business-to-business segmentation2003/04/01English
Editorial2005/07/01English
Software review: The role of workflow and marketing resource management technologies in supporting marketing – The last bastion for technology in marketing2003/09/01English
Editorial: Managing expectations — How many new CRM systems can now ‘manage’ your customer to do anything?2001/09/01English
Owning the customer franchise: The key to success2000/08/01English
Getting the most out of contact management software2002/07/01English
Selling the Invisible. A Field Guide to Modern Marketing2001/09/01English
The 2003 Information Management Project Awards2004/09/01English
Telephone marketing out in the cold?2005/01/01English
Editorial: The role of CRM in changing and facilitating competitive advantage2002/03/01English
Managing the automotive marketing and sales cycle through mail: Part 12000/08/01English
Building predictive models for direct mail: A framework for choosing training and test data2000/08/01English
Predictive modelling applied to the retention of mortgages2002/12/01English
Practical International Data Management: A guide to working with global names and addresses2002/03/01English
The relevance of legal awareness in e-commerce security2001/04/01English
Acquisition pattern Analysis with Mokken scales: Applications in the financial services market2004/07/01English
Letters to the Editor2002/12/01English