Journal of Database Marketing & Customer Strategy Management

Title Publication Date Language Citations
Editorial2004/04/01English
The value of a name2002/12/01English
What stops most large ‘customer relationship managers’ optimising their customer communications programmes? Part 12002/12/01English
Demystifying media neutrality2003/07/01English
Editorial: A long future for eCRM2001/01/01English
Using data exploration to help marketers: How Internet sites can learn from telephone companies2000/08/01English
Simulation and optimisation in direct marketing Part 2: Developing optimisation models to boost results2002/01/01English
The Invisible Touch. The Four Keys to Modern Marketing2002/01/01English
Editorial2004/07/01English
e-CRM2001/01/01English
The data mining process: At a cricical crossroads in development2001/01/01English
Privacy notices: What they mean and how marketers can prepare for them2001/09/01English
Editorial: Ten years2003/09/01English
The strategic value of direct marketing: Expanding its role within the company, Paper 22002/01/01English
The case of the missing data2002/07/01English
Time, this month, for a little navel-gazing2005/01/01English
Up Close and Personal2000/08/01English
Editorial People before processes2005/04/01English
Managing the automotive marketing and sales cycle through mail: Part 22001/01/01English
Test designs for evaluating the effectiveness of mail packs2002/01/01English
The case for multi-sourcing prospect pool data2005/04/01English
Editorial: The death of lifestage?2002/07/01English
Customer Relationship Marketing2002/01/01English
Managing the quality and completeness of customer data2002/12/01English
Editorial: Nine deadly modelling sins2001/07/01English
The 2004 Information Management Awards2005/04/01English
Genetic modelling in database marketing: The GenIQ Model2004/07/01English
Mobile Marketing – The Message Revolution2003/12/01English
Proactive or reactive marketing? The influence of the Internet on direct marketing, Paper 32002/03/01English
Sales information systems: Are they being used for more than simple mail shots?2002/03/01English