Journal of Database Marketing & Customer Strategy Management

Title Publication Date Language Citations
ROI in social media: A look at the arguments2009/09/01English77
Consumers' complaint behaviour. Taxonomy, typology and determinants: Towards a unified ontology2003/09/01English72
Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining2012/08/27English70
Multichannel customer management: The benefits and challenges2002/09/01English70
The effect of retail service quality and product quality on customer loyalty2010/09/01English63
The loyalty of football fans — We'll support you evermore?2004/04/01English63
Gender effects on Internet, catalogue and store shopping2002/01/01English60
Social CRM as a business strategy2011/03/01English57
A study of inter-firm dynamics between competition and cooperation – A coopetition strategy2010/09/01English55
What makes for CRM system success — Or failure?2008/03/01English52
Corporate blogs as e-CRM tools – Building consumer engagement through content management2010/06/01English51
Marketing m-services: Establishing a usage benefit typology related to mobile user characteristics2005/07/01English50
Community relationship management and social media2011/03/01English49
Thoughts on RFM scoring2000/08/01English48
Exploring the success factors of eCRM strategies in practice2004/07/01English44
Corporate social responsibility as a source of competitive advantage: The mediating role of social capital and reputational capital2012/12/01English43
Incorporating word-of-mouth effects in estimating customer lifetime value2006/10/01English34
Mobile digital technology: Emerging issue for marketing2002/09/01English34
Customer relationship management: A capabilities portfolio perspective2002/03/01English33
A holistic examination of Net Promoter2008/03/01English32
The hurried consumer: Time-saving perceptions of Internet and catalogue shopping2002/09/01English30
Informational influence of online customer feedback: An empirical study2010/06/01English28
A method for customer lifetime value ranking — Combining the analytic hierarchy process and clustering analysis2003/12/01English27
Gearing up for CRM: Antecedents to successful implementation2002/12/01English27
Strategy, technology and organisational alignment: Key components of CRM success2005/07/01English26
Editorial: The power of panels2001/04/01English26
Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands2012/12/01English25
Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention2012/12/01English25
Customer relationship management and the impact of corporate culture — A European study2005/12/01English25
From CRM to FRM: Applying CRM in the football industry2006/01/01English25