| Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales | 2008/01/01 | English | 886 |
| Web Surveys versus other Survey Modes: A Meta-Analysis Comparing Response Rates | 2008/01/01 | English | 502 |
| Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses! | 2020/04/26 | English | 296 |
| Comparing Data from Online and Face-to-face Surveys | 2005/11/01 | English | 293 |
| Controlling social desirability bias | 2018/10/14 | English | 241 |
| Online Surveys in Marketing Research | 2002/05/01 | English | 218 |
| A Comparison of Approaches to Importance-Performance Analysis | 2003/01/01 | English | 208 |
| A Comparison of Mail, Fax and Web-Based Survey Methods | 2001/07/01 | English | 207 |
| How Face Influences Consumption - A Comparative Study of American and Chinese Consumers | 2007/03/01 | English | 191 |
| Impact of Personal Orientation on Luxury-Brand Purchase Value: An International Investigation | 2005/07/01 | English | 150 |
| A Conceptual and Measurement Comparison of Self-Congruity and Brand Personality | 2004/03/01 | English | 133 |
| Development and Validation of a Brand Trust Scale | 2003/01/01 | English | 99 |
| Web 2.0, Social Networks and the Future of Market Research | 2008/03/01 | English | 92 |
| Online Focus Groups: An In-depth Comparison of Computer-mediated and Conventional Focus Group Discussions | 2005/03/01 | English | 89 |
| The Conceptualisation and Measurement of Consumer Value in Services | 2009/01/01 | English | 89 |
| The Effect of Incentives in Web Surveys: Application and Ethical Considerations | 2003/07/01 | English | 86 |
| Projective Techniques in Market Research: Valueless Subjectivity or Insightful Reality? A Look at the Evidence for the Usefulness, Reliability and Validity of Projective Techniques in Market Research | 2005/05/01 | English | 82 |
| A Comparison of Response Characteristics from Web and Telephone Surveys | 2004/05/01 | English | 81 |
| The Impact of Material Incentives on Response Quantity, Response Quality, Sample Composition, Survey Outcome and Cost in Online Access Panels | 2004/05/01 | English | 80 |
| A Review and Critique of Research Using Servqual | 2004/07/01 | English | 73 |
| Does Internet Research Work? | 2000/01/01 | English | 66 |
| Determinants of Internet Advertising Effectiveness: An Empirical Study | 2003/07/01 | English | 65 |
| Comparing Methods of Brand Image Measurement | 2006/11/01 | English | 65 |
| Hello marketing, what can artificial intelligence help you with? | 2018/09/01 | English | 64 |
| Comparing Response Distributions of Offline and Online | 2005/03/01 | English | 62 |
| Trap questions in online surveys: Results from three web survey experiments | 2018/01/01 | English | 57 |
| The Choice between a Fivepoint and a Ten-point Scale in the Framework of Customer Satisfaction Measurement | 2007/05/01 | English | 56 |
| Four Subtle Sins in Scale Development: Some Suggestions for Strengthening the Current Paradigm | 2001/07/01 | English | 56 |
| Sales Promotions Effects on Consumer-Based Brand Equity | 2005/03/01 | English | 55 |
| Understanding Core Brand Equity: Guidelines for In-depth Elicitation of Brand Associations | 2000/05/01 | English | 54 |