International Journal of Market Research

Titel Veröffentlichungsdatum Sprache Zitate
Device use in Web Surveys2016/07/01English
Book Review: A Tale of Two Cultures: Qualitative and Quantitative Research in the Social Sciences2015/11/01English
Why Chinese Elites buy what they buy2015/11/01English
Comparing Association Grids and ‘Pick Any’ Lists for Measuring Brand Attributes2016/11/01English
Best time to call in an online survey2015/01/01English
Cultural Influence on the Adoption of Social Networking Sites2016/03/01English
Impact 2016, London, 15 March 20162016/05/01English
Book Review: Kogan Page Limited2016/01/01English
Editorial2016/11/01English
Consumer Sentiment after the Global Financial Crisis2016/09/01English
Experiential Motivations of Socially Responsible Consumption2016/01/01English
Editorial2017/11/01English
MR Summit 2017, London, 25 May 2017: Using Neuroscience Tools to Develop Creative that Sells2017/11/01English
Book Review: The Last Mile: Creating Social and Economic Value from Behavioral Insights2017/11/01English
Customer Identification in the Healthcare Industry2017/11/01English
Consumer Acceptance of Self-service Technologies: An Ability–Willingness Model2017/11/01English
Odour-induced Taste Enhancement and Consumption of Low-sugar Pastry2017/11/01English
Call for Papers Special Issue: Challenges in Accurately Measuring Public Opinion Submission Deadline: 31 July 20172017/05/01English
Call for Papers Special Issue: Challenges in Accurately Measuring Public Opinion Submission Deadline: 31 July 20172017/03/01English
Call for Papers: Special Issue: Challenges in Accurately Measuring Public Opinion Submission Deadline: 31 July 20172017/01/01English
IJMR Lecture; ‘Methodology in Context’; Impact factor2018/01/01English
The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations2023/12/09English
The effective nature of projective techniques in political brand image research2023/12/14English
NPS spillover in brand extensions: An empirical study2024/01/02English
How important is the in-store environment for new brands?2023/12/14English
Two decades of Net Promoter Score: Relevance or evidence?2024/03/22English
That I can wait: The effect of promotion framing on consumer preferences2024/03/20English
Researching the marginalised bottom of the pyramid in Africa: Lessons and prospects for inclusive, relevant practices2023/01/04English
Old world assessment of new world provenance cues: An Italian perspective2023/09/15English
Marketing analytics stages: Demystifying and deploying machine learning2023/08/12English