International Journal of Marketing Studies

Titel Veröffentlichungsdatum Sprache Zitate
Food Industry Self-Regulation and the Role of the Government2015/07/30
Assessment of Entrepreneurial Traits among Undergraduate Students of Clothing, Textile and Interior Decoration2015/07/30
A Comparison of Willingness-To-Pay Measures Using Integrated Hierarchical Survey with the Kano Model in Three Regions2015/07/30
An Examination of Brand Equity Differences between Utilitarian and Hedonic Products2015/07/30
The Function and Developing Direction of the Current Chinese Stock Duty2015/07/30
Sensory and Hedonic Evaluation in Response to Food-Cue Exposure: The Case of Juicing Demonstration of Fresh Oranges2015/10/02
Location Based Marketing: A Promising Marketing in Sri Lanka2015/10/02
Relationship Maintenance on Social Media: An Examination of Personified Brand Characters’ Twitter Accounts2015/10/02
Business Development Jobs: What Scaling the Career Ladder Entails2015/10/02
Factors Affecting the Competitive Advantage for the Marketing of Educational Services in Jordanian Universities: Case of Zarqa University2015/10/02
Service Gaps of a Banking System: A Case Study on Basic Bank2015/10/02
Investigation of Hong Kong Customers’ Preference in Searching for Tourism Products Online2015/10/02
The Effect of Services Marketing Mix Dimensions on Attracting Customers and Retaining Them: the Case of Jordanian Insurance Companies2015/10/02
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 7, No. 52015/10/02
Marketing Strategy of Imported Beers before Liquor Liberalization2012/05/29
An Empirical Investigation of the Relationship between Organizational Culture and Customer Orientation: The Mediating Effect of Knowledge Management (An Empirical Study in the Household Appliance Industry in Iran)2012/05/29
The Angry Customers: A Reflection on Apparel Retailers in Turkey2015/03/28
The Relevance of Networking Strategy in Agribusiness: An Italian Empirical Case Study2015/03/28
The Assessment of the Training Process in Jordanian Hotels (A Field Study on Five-Star Hotels)2015/03/28
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 7, No. 22015/03/28
The Effect of CSII on Armenian-Americans’ Pre-purchase Information-Search Tendencies2014/09/30
Marketing Strategy for Unusual Brand Differentiation: Trivial Attribute Effect2014/09/30
Which Factors Affect Most Buyers’ Choices Between Fuel and Electric Vehicles?2014/09/28
The Effects of Country of Origin on Consumer Willingness to Purchase General Motor Automobiles in the United States2014/11/24
Understanding Firms’ Corporate Social Activity Choice Decisions: A Conceptual Framework2014/11/24
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 6, No. 62014/11/24
Consumer Perceived Value of Salon Hair Coloring in China2014/11/24
Utilization of Network Technologies in Market Information Exchange in Kisumu City, Kenya2014/11/24
Exploratory Analysis of the Shopping Orientation in the Tunisian Context2012/09/10
Planning the Impossible with Lighting Solutions: A Strategy to Enter Brazil2012/09/10