International Journal of Marketing Studies

Titel Veröffentlichungsdatum Sprache Zitate
Market Orientation Practices of Multinationals in Lagos, Nigeria2012/09/10
Research on Consumer Purchase Behavior Diffusion across Market Using Cellular Automata2012/09/10
Influences on Consumers' Recycling Intentions of Compact Fluorescent Lamps—Mercury as a Factor2013/11/13
Comparative Analysis of Internal Service Marketing Strategy and Customers’ Satisfaction in Nigerian Banking Industry between 2005–2009 and 2010–20132013/11/13
NGOs’ Advertising in South Africa and Implications for NGOs in China2017/01/16
Use and Appropriation of Virtual Social Networks: Mexico and Spain, a Cross-Cultural Study2017/01/16
E-Marketing via Social Networking and Its Role on the Enhancement of Small Business Projects2017/01/16
Impact of Immigration on Native and Ethnic Consumer Identity via Body Image2017/01/16
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 9, No. 22017/03/27
Forces Driving Purchasing Behaviour of Tourists Hotels Along Tourist-Agricultural Supply Chain in Zanzibar2018/05/09
Should Polytechnics Rely Solely on International Agents to Recruit International Students? A Case Study in New Zealand2017/11/28
An Analysis of Third Party Logistics’ Performance and Customer Loyalty2017/11/28
The Influence of Offline, Online Media and Counterfeit Awareness among Non-Perishable and Non-Food Products in Ghana2017/11/28
How Much Should Managers Pay for Celebrity Endorsements?2017/03/02
Bridging the Gap: Development of the Entrepreneurial Philanthropy Alignment Model2017/03/02
Global Brand Identity as a Network of Localized Meanings2017/03/02
Influence of Tourism Frequency on Association Model of Ecotourism Action2018/02/27
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 8, No. 32016/06/01
Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 8, No. 52016/09/27
Social Media against the Backdrop of Socioeconomic Change2016/11/11
Impact of E-marketing Capabilities and E-marketing Orientation on Sustainable Firm Performance of SME in KSA Through E-relationship Management2023/11/22
Apparel Mass Customization Digital Natives: New Insights into Development and Technology Implementation2023/11/22
The Impact of Electronic Commerce on Consumer Satisfaction and Consumer Preferences for Retail Stores in Saudi Arabia2023/03/02
Consumer Buying Behavior During the Epidemics Spread: Through Application on COVID-19 Pandemic2023/02/13
Consumer Preferences and Attitudes in Debt Collection: A Cross-Generational Investigation2023/06/15
Image Transfer in Sports Creative Sponsorship and Participation Sponsorship: What’s the Difference?2023/01/15
Advertising in the Metaverse: Opportunities and Challenges2023/01/15
Factors Affecting Customer Satisfaction in Purchasing Car2023/01/15
Risk Attitudes and Personality Traits Among Investors in Funds2024/04/17
How Social Media Shapes Our Happiness: Exploring the Mediating Effects of Social Comparison and Materialism2024/04/17