Journal of Marketing Research

Titel Veröffentlichungsdatum Sprache Zitate
Chemical Marketing Research1969/05/01
Advanced Questionnaire Design1981/11/01
A Comparative Review of Econometrics Books1982/02/01
Response Latency: New Measure of Advertising1978/05/01
New Approaches to Control of Interviewing Costs1966/02/01
Integrating Research: A Guide for Literature Reviews1991/08/01
A Bibliography of Research and Writings on Marketing and Advertising to Children1993/02/01
Some Informative Content, Some Pretentious Mediocrity, All Poorly Marketed by AMA1975/05/01
Applied Forecasting Methods1981/08/01
BestChoice3, Version 3.01992/11/01
The SPSS X Guide to Data Analysis1988/05/01
Strategy in Advertising1968/02/01
Some Precautions in Using Canonical Analysis1975/11/01
As the Interviewer Sees It1976/02/01
Marketing Models: Quantitative and Behavioral1966/08/01
Measuring Advertising Effectiveness1964/08/01
Family Research Methods1987/08/01
Developing Marketing Strategy through Multiple Regression1967/08/01
New-Product Decisions1967/11/01
Empirical Model Building1991/08/01
Location Strategies for Retail and Service Firms1988/11/01
SPSS, Version 7.5 for Windows NT/Windows 951998/02/01
An Introduction to Bayesian Statistical Processes1969/08/01
The Critical Partnership: Standards of Advertising Agency Selection and Performance1967/08/01
Repetitive Advertising in Newspapers, a Study of Two New Products1964/11/01
DESIGN-EASE, Version 1.1 (1986)1988/05/01
A Review of Consumer Research Fundamentals from Abroad1973/08/01
Problem Solving and Trial Use in the Adoption Process1971/02/01
Perceptions and Evaluation of the Role of the Corporate Marketing Research Department1969/11/01
An Economic Basis for Marketing1971/02/01