Journal of Marketing Research

Titel Veröffentlichungsdatum Sprache Zitate
The Survey Research Handbook1985/11/01
Simulation of Information and Decision Systems in the Firm1964/05/01
Psychophysiology: Systems, Processes, and Applications1987/05/01
Fitting Equations to Data: Computer Analysis of Multifactor Data for Scientists and Engineers1974/08/01
Experiments in Interviewing Techniques1980/11/01
Building Implementable Marketing Models1979/02/01
How to Evaluate Mass Communications1970/08/01
Classics in Consumer Behavior1978/02/01
The Quality of Consumer Instalment Credit1969/08/01
The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazines1988/08/01
AID and MCA in Multivariate Analysis1971/05/01
A Rachet Model of Advertising Carryover Effects1976/02/01
Delight, Disappointment, Dismay, Disbelief1975/02/01
Marketing Strategies for the New Europe: North American Perspective on 19921991/08/01
Studies of Census Mail Questionnaires1979/08/01
Demythologizing the Data-Collection Process1972/11/01
A Marketing Man's Economist1971/02/01
Deltagraph Professional, 2.0.1 for Macintosh1993/02/01
Dimensions of Supermarket Choice Patterns1968/05/01
Trade Area Analysis Using Trend Surface Mapping1974/08/01
Industrial Logistics: Analysis and Management of Physical Supply and Distribution Systems1969/05/01
Four Heavyweights1976/02/01
The Marketing Communications Process1976/08/01
Hearing the Voice of the Market: Competitive Advantage through Creative Use of Market Information1993/02/01
Errata: SCULPTRE: A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data1991/11/01
A Geography of Marketing: Integrative Statement1969/08/01
Survey Reliability and Interviewer Competence1966/11/01
[Prescription Take] for Myopic Americans1973/05/01
Decision and Value Theory1966/02/01
Product Strategy and Management/Viewpoints of Leading Authorities1964/11/01