Journal of Strategic Marketing

Titel Veröffentlichungsdatum Sprache Zitate
Editorial2005/03/01English
Author index2003/12/01English
Special Issue CALL FOR PAPERS2007/05/01English
Errata2007/05/01English
EDITORIAL2007/05/01English
Keyword index2003/12/01English
Special issue relationship marketing in franchising and retailing2018/04/03English
Multichannel marketing: the operational construct and firms’ motivation to adopt2016/02/29English
Monetary vs. nonmonetary prices: differences in product evaluations due to pricing strategies within mobile applications2015/12/28English
The role of brand utilities: application to buying intention of fair trade products2017/10/19English
Ghanaian exporters’ international experience and performance: the mediating role of export commitment2016/03/21English
Success factors in a CRM strategy: technology is not all2016/03/21English
Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective2017/03/01English
Editorial Board2017/08/09English
Diffusing market orientation to drive marketing capital: evidence from Vietnam2017/05/02English
Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms2017/04/27English
Sponsorship programmes and corruption in sport: management responses to a growing threat2017/06/25English
Awareness regarding fair trade concept and the factors influencing the fair trade apparel buying behaviour of consumers in Cochin City2018/05/29English
Corporate advantage in customer-centric diversification2017/03/08English
Toward the characterization of ‘toy-packaging’: an exploratory research2017/03/24English
Refining a strategic marketing course: Is a ‘flip’ a good ‘fit’?2016/05/11English
Facilitating student interaction capabilities: the interplay of individual, group, and course-related factors2016/06/03English
Motivational engagement in the marketing classroom: individual goal orientations and class climate2016/06/03English
Case study – how a business school blog can build stakeholder relationships and create added value in an MBA marketing program2016/06/03English
Marketing education and the employability challenge2016/06/03English
Adding value to first-year undergraduate marketing education: team-based learning as a strategic response to changing modern educational environments2016/06/03English
Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying2016/06/22English
Strategic marketing planning for heritage tourism: a conceptual model and empirical findings from two emerging heritage regions2016/06/22English
The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context2023/06/05English
The effects of targeted digital advertising on consumer welfare2023/06/01English