Journal of Strategic Marketing

Titel Veröffentlichungsdatum Sprache Zitate
Editorial2012/12/01English
Barriers to entry and firm performance: a proposed model and curvilinear relationships2013/02/01English
The contingent value of marketing and social networking capabilities in firm performance2013/02/01English
Editorial2013/02/01English
Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach2012/04/01English
A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities2015/05/05English
The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience2015/04/28English
Consumer choice in retail banking: are prices really relevant?2014/02/05English
Sense of virtual community and perceived critical mass in online group buying2014/02/05English
Marketing strategies for services: is brand architecture a viable way forward?2014/02/05English
Value-creating mechanisms within the market orientation–performance relationship: a meta-analysis2014/02/05English
Using corporate advertising to improve public perception of energy companies2014/02/05English
Introducing customer blind spots: a cognitive approach on noncustomers2014/02/05English
Understanding product flexibility using SAP–LAP approach2014/02/05English
IMO and different fit types as key enablers of employee brand-supporting behaviour2014/02/05English
Segmenting B2B technology markets via psychographics: an exploratory study2014/02/06English
Rebrand in crisis: how Liberty came to Ireland2014/02/06English
Editorial2013/10/01English
Strategic alignment between relationship marketing and human resource management in financial services organizations2014/02/06English
Customer's relative loyalty: an empirical examination2014/02/05English
How do corporate associations influence customer relationship strength? The effects of different types of trust2011/08/01English
A negative side of outsourcing marketing functions and market-based learning process2011/08/01English
Competitive positioning strength: market measurement2011/08/01English
Editorial2003/12/01English
The impact of platform‐based product development proficiencies on product family success2003/12/01English
Editorial2006/06/01English
EDITORIAL2008/09/01English
Editorial2005/12/01English
Marketing and corporate strategy—a response to ‘let marketers reclaim corporate strategy’2007/09/01English
Return on marketing investment: the new marketing paradigm2007/12/01English