Interactive Marketing

Titel Veröffentlichungsdatum Sprache Zitate
Take three companies … Aiming for customer focus in the 21st century2002/07/01
Real Time: Preparing for the Age of the Never-Satisfied Customer1999/07/01
New Technology Briefing: Digital printing2000/07/01
The fuzzy art of decision science2003/01/01
Marketspace2001/04/01
Diary2003/01/01
Pocket Marketing2002/04/01
Next generation home shopping2000/10/01
Editorial2004/07/01
New Technology Briefing: E-brochures increasing online profit2004/10/01
Optimising multiple channels2004/01/01
The Electronic Commerce Directive2000/10/01
Legal and Regulatory Update: The legal issues relating to the Copyright Directive and the practical implications for marketers2004/01/01
Brand Failures2005/04/01
CRM in financial services: Are companies realising the benefits of CRM in practice, and how is the strategy being implemented in organisations?2004/01/01
Article Abstracts2005/01/01
Legal and Regulatory Update: 2001 Census statistics release2003/10/01
Contesting the future1999/07/01
Case Study: Concern — Integrated direct marketing to build donor loyalty2003/01/01
Letter to the editors2001/04/01