Titel	Veröffentlichungsdatum	Sprache	Zitate
Exploiting interactive marketing	2000/01/01		1
Designing Web Usability: The practice of simplicity	2001/07/01		1
Best Practice: Recognising intangible assets: How Boeing uses brand management and measurement as strategic tools	2003/07/01		1
Next-generation Web services: Enabling the customer-centric organisation	2000/04/01		1
Interactive marketing: The new marketing — Or more of the same?	2002/10/01		1
Turning a marketing database into a relationship marketing database	2001/04/01		1
Supplier relationship management	2004/07/01		1
Legal and Regulatory Update: Marketers get a wake-up can from EU cookie legislation	2002/04/01		1
The role of lifetime value in customer relationship management	2002/07/01		1
Improving Data Warehouse and Business Information Quality	2001/01/01		1
Permission versus permissive marketing	2001/07/01		1
New Technology Briefing: Kiosks — Hype or hope?	2004/01/01		1
New Technology Briefing: Best practice technology options for optimal e-mail marketing	2004/07/01		1
Opinion Pieces: Optimised marketing in the Internet age	2001/07/01		1
Case Study: Vauxhall Motors — Engineering profitable long-term customer loyalty	2003/04/01		1
Opinion Piece: Permission is not enough	2001/01/01		1
Value gap marketing: Customer value optimisation using database marketing	1999/10/01		1
The buyer-centric revolution: The rise of reverse direct	2004/04/01		1
Data collection: Central frameworks for localised customer lifetime value	2005/04/01		1
Tesco.com: Defining the online shopping experience for the UK consumer	2004/04/01		1
E-commerce—The World's consumers have their say	2002/04/01		1
Customer relationship management: Hard lessons learned in B2B pose tough questions for B2C	2002/07/01		1
Legal and Regulatory Update: Data protection with particular reference to the Internet	2000/01/01		1
CRM in financial services: Are companies realising the benefits of CRM in practice, and how is the strategy being implemented in organisations?	2004/04/01		1
E-mail and text message marketing	2001/10/01		1
Legal and Regulatory Update: E-mail marketing: How to do it lawfully	2004/10/01		1
How disintermediation is changing the rules of marketing, sales and distribution	2000/04/01		1
The New Marketing Era	1999/10/01
Marketspace	2000/07/01
Legal and Regulatory Update: Death of the cold call?	2005/01/01