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Interactive Marketing
Title
Publication Date
Language
Citations
Exploiting interactive marketing
2000/01/01
1
Designing Web Usability: The practice of simplicity
2001/07/01
1
Best Practice: Recognising intangible assets: How Boeing uses brand management and measurement as strategic tools
2003/07/01
1
Next-generation Web services: Enabling the customer-centric organisation
2000/04/01
1
Interactive marketing: The new marketing — Or more of the same?
2002/10/01
1
Turning a marketing database into a relationship marketing database
2001/04/01
1
Supplier relationship management
2004/07/01
1
Legal and Regulatory Update: Marketers get a wake-up can from EU cookie legislation
2002/04/01
1
The role of lifetime value in customer relationship management
2002/07/01
1
Improving Data Warehouse and Business Information Quality
2001/01/01
1
Permission versus permissive marketing
2001/07/01
1
New Technology Briefing: Kiosks — Hype or hope?
2004/01/01
1
New Technology Briefing: Best practice technology options for optimal e-mail marketing
2004/07/01
1
Opinion Pieces: Optimised marketing in the Internet age
2001/07/01
1
Case Study: Vauxhall Motors — Engineering profitable long-term customer loyalty
2003/04/01
1
Opinion Piece: Permission is not enough
2001/01/01
1
Value gap marketing: Customer value optimisation using database marketing
1999/10/01
1
The buyer-centric revolution: The rise of reverse direct
2004/04/01
1
Data collection: Central frameworks for localised customer lifetime value
2005/04/01
1
Tesco.com: Defining the online shopping experience for the UK consumer
2004/04/01
1
E-commerce—The World's consumers have their say
2002/04/01
1
Customer relationship management: Hard lessons learned in B2B pose tough questions for B2C
2002/07/01
1
Legal and Regulatory Update: Data protection with particular reference to the Internet
2000/01/01
1
CRM in financial services: Are companies realising the benefits of CRM in practice, and how is the strategy being implemented in organisations?
2004/04/01
1
E-mail and text message marketing
2001/10/01
1
Legal and Regulatory Update: E-mail marketing: How to do it lawfully
2004/10/01
1
How disintermediation is changing the rules of marketing, sales and distribution
2000/04/01
1
The New Marketing Era
1999/10/01
Marketspace
2000/07/01
Legal and Regulatory Update: Death of the cold call?
2005/01/01
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