Interactive Marketing

Title Publication Date Language Citations
Exploiting interactive marketing2000/01/011
Designing Web Usability: The practice of simplicity2001/07/011
Best Practice: Recognising intangible assets: How Boeing uses brand management and measurement as strategic tools2003/07/011
Next-generation Web services: Enabling the customer-centric organisation2000/04/011
Interactive marketing: The new marketing — Or more of the same?2002/10/011
Turning a marketing database into a relationship marketing database2001/04/011
Supplier relationship management2004/07/011
Legal and Regulatory Update: Marketers get a wake-up can from EU cookie legislation2002/04/011
The role of lifetime value in customer relationship management2002/07/011
Improving Data Warehouse and Business Information Quality2001/01/011
Permission versus permissive marketing2001/07/011
New Technology Briefing: Kiosks — Hype or hope?2004/01/011
New Technology Briefing: Best practice technology options for optimal e-mail marketing2004/07/011
Opinion Pieces: Optimised marketing in the Internet age2001/07/011
Case Study: Vauxhall Motors — Engineering profitable long-term customer loyalty2003/04/011
Opinion Piece: Permission is not enough2001/01/011
Value gap marketing: Customer value optimisation using database marketing1999/10/011
The buyer-centric revolution: The rise of reverse direct2004/04/011
Data collection: Central frameworks for localised customer lifetime value2005/04/011
Tesco.com: Defining the online shopping experience for the UK consumer2004/04/011
E-commerce—The World's consumers have their say2002/04/011
Customer relationship management: Hard lessons learned in B2B pose tough questions for B2C2002/07/011
Legal and Regulatory Update: Data protection with particular reference to the Internet2000/01/011
CRM in financial services: Are companies realising the benefits of CRM in practice, and how is the strategy being implemented in organisations?2004/04/011
E-mail and text message marketing2001/10/011
Legal and Regulatory Update: E-mail marketing: How to do it lawfully2004/10/011
How disintermediation is changing the rules of marketing, sales and distribution2000/04/011
The New Marketing Era1999/10/01
Marketspace2000/07/01
Legal and Regulatory Update: Death of the cold call?2005/01/01