Journal of Direct, Data and Digital Marketing Practice

Titel Veröffentlichungsdatum Sprache Zitate
Web 2.0: Conceptual foundations and marketing issues2008/01/01English310
Opinion piece: Social media: Should marketers engage and how can it be done effectively?2008/01/01English89
Mapping customer journeys in multichannel decision-making2014/04/01English77
From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics2012/07/01English63
Customer experience in the omni-channel world and the challenges and opportunities this presents2014/04/01English57
Apple iBeacon technology briefing2014/01/01English55
An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook2012/07/01English41
The rise of enterprise 2.02008/01/01English29
The value of Twitter for sports fans2014/07/01English28
Social CRM: How companies can link into the social web of consumers2011/07/01English27
Dawn of the digital age and the evolution of the marketing mix2016/02/01English26
Connected customer lifetime value: The impact of social media2011/04/01English25
Business reputation and social media: A primer on threats and responses2015/01/01English24
Consumer acceptance of mobile marketing communications using the QR code2013/10/01English24
Towards practical relevance — Delivering superior firm performance through digital customer experience strategies2014/04/01English22
INDEX FOR VOLUME 122011/04/01English20
Customer co-creation through social media: The case of ‘Crash the Pepsi IPL 2015’2016/06/01English20
Opinion piece: Falling in Love 2.0: Relationship marketing for the Facebook generation2008/01/01English19
Mobile app-etite: Consumer attitudes towards and use of mobile technology in the context of eating behaviour2015/11/16English19
Measuring the impact of security, trust and privacy in information sharing: A study on social networking sites2015/09/01English18
Exploring the impact of social media practices on wine sales in US wineries2016/06/01English18
Customers’ online shopping preferences in mass customization2013/07/01English17
Pop-ups, pop-unders, banners and buttons: The ethics of online advertising to primary school children2007/07/01English16
Using names to segment customers by cultural, ethnic or religious origin2007/01/01English16
Death of ‘last click wins’: Media attribution and the expanding use of media data2010/07/01English15
Factors affecting consumer usage of QR codes2015/01/01English15
Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball2012/04/01English15
Media synergy comes of age — Part I2009/07/01English14
Personality types and Facebook advertising: An exploratory study2014/04/01English14
Media synergy: The next frontier in a multimedia marketplace2006/07/01English13