Generalizing about Trade Show Effectiveness: A Cross-National Comparison
Article Properties
-
LanguageEnglish
-
DOI (url)
-
Publication Date1997/10/01
-
Journal
-
Indian UGC (journal)
-
Refrences27
-
Citations51
-
Marnik G. Dekimpe Catholic University Leuven, Belgium.
-
Pierre François Catholic University Leuven, Belgium.
-
Srinath Gopalakrishna University of Missouri–Columbia.
-
Gary L. Lilien The Distinguished Research Professor of Management Science, Pennsylvania State University.
-
Christophe Van den Bulte Wharton School, University of Pennsylvania.
Abstract
Cite
Dekimpe, Marnik G., et al. “Generalizing about Trade Show Effectiveness: A Cross-National Comparison”. Journal of Marketing, vol. 61, no. 4, 1997, pp. 55-64, https://doi.org/10.1177/002224299706100404.
Dekimpe, M. G., François, P., Gopalakrishna, S., Lilien, G. L., & Van den Bulte, C. (1997). Generalizing about Trade Show Effectiveness: A Cross-National Comparison. Journal of Marketing, 61(4), 55-64. https://doi.org/10.1177/002224299706100404
Dekimpe MG, François P, Gopalakrishna S, Lilien GL, Van den Bulte C. Generalizing about Trade Show Effectiveness: A Cross-National Comparison. Journal of Marketing. 1997;61(4):55-64.
Journal Categories
Social Sciences
Commerce
Business
Social Sciences
Commerce
Business
Business communication
Including business report writing, business correspondence
Social Sciences
Commerce
Business
Marketing
Distribution of products
Social Sciences
Economic theory
Demography
Economics as a science
You May Also Like
- A new criterion for assessing discriminant validity in variance-based structural equation modeling
- An assessment of the use of partial least squares structural equation modeling in marketing research
- Service-dominant logic: continuing the evolution
- An empirical comparison of the efficacy of covariance-based and variance-based SEM
- Applications of structural equation modeling in marketing and consumer research: A review
Refrences
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| Title | 1991 | |||
| Advances in Business Marketing and Purchasing | 1994 | |||
| Advances in Business Marketing and Purchasing | 1994 | |||
| Advances in Business Marketing and Purchasing | 1992 | |||
| Advances in Business Marketing and Purchasing | 1989 |
Citations
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
To Tell, Not to Yell: The Effect of Writer's Intents on Readers’ Perceived Helpfulness of Online Product Reviews | Journal of Interactive Marketing |
| 2024 | |
The Impact of Boothscape on Exhibitor Behavior, Performance, and Satisfaction: An Internal Service Climate Theory Perspective | Event Management |
| 2023 | |
| Driving participation and investment in B2B trade shows: The organizer view | Journal of Business Research |
| 9 | 2022 |
ISPO business model innovation: redefining the relationship between exhibition organizers and their customers | Nankai Business Review International |
| 2021 | |
| FUAR ORGANİZASYONLARINDA PERFORMANS ALGISI: EMITT 2020 | Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi | 2021 |
Citations Analysis
The category
Social Sciences: Economic theory. Demography: Economics as a science 29
is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Management and performance of international trade fair exhibitors: government stands vs independent stands and was published in 1998. The most recent citation comes from a 2024 study titled To Tell, Not to Yell: The Effect of Writer's Intents on Readers’ Perceived Helpfulness of Online Product Reviews. This article reached its peak citation in 2020, with 7 citations. It has been cited in 31 different journals, 3% of which are open access. Among related journals, the Journal of Business & Industrial Marketing cited this research the most, with 13 citations. The chart below illustrates the annual citation trends for this article.