Public service announcements: A literature review and way forward
Article Properties
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LanguageEnglish
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DOI (url)
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Publication Date2023/05/02
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Indian UGC (journal)
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Refrences176
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Citations3
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Bharadhwaj Sivakumaran Paari School of Business SRM University‐AP Amaravati Andhra Pradesh India ORCID (unauthenticated)
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Harindranath R. M. Paari School of Business SRM University‐AP Amaravati Andhra Pradesh India ORCID (unauthenticated)
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Nachiketas Nandakumar Thiagarajar School of Management Madurai Tamilnadu India ORCID (unauthenticated)
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Ekta Srivastava Indian Institute of Management Kozhikode Kozhikode Kerala India ORCID (unauthenticated)
Abstract
Cite
Sivakumaran, Bharadhwaj, et al. “Public Service Announcements: A Literature Review and Way Forward”. International Journal of Consumer Studies, vol. 47, no. 6, 2023, pp. 2451-78, https://doi.org/10.1111/ijcs.12942.
Sivakumaran, B., R. M., H., Nandakumar, N., & Srivastava, E. (2023). Public service announcements: A literature review and way forward. International Journal of Consumer Studies, 47(6), 2451-2478. https://doi.org/10.1111/ijcs.12942
Sivakumaran, Bharadhwaj, Harindranath R. M., Nachiketas Nandakumar, and Ekta Srivastava. “Public Service Announcements: A Literature Review and Way Forward”. International Journal of Consumer Studies 47, no. 6 (2023): 2451-78. https://doi.org/10.1111/ijcs.12942.
Sivakumaran B, R. M. H, Nandakumar N, Srivastava E. Public service announcements: A literature review and way forward. International Journal of Consumer Studies. 2023;47(6):2451-78.
Journal Categories
Social Sciences
Commerce
Business
Social Sciences
Economic theory
Demography
Economics as a science
Refrences
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| Public service advertising of health care service sector: An Indian conceptual framework | 2019 | |||
| Persons' personality traits recognition using machine learning algorithms and image processing techniques | 2016 | |||
| Handbook of the fundamentals of financial decision making | 2012 | |||
| The elaboration likelihood model of persuasion BT—Communication and persuasion: Central and peripheral routes to attitude change | 1986 | |||
| 10.1109/ICITSI50517.2020.9264972 |
Citations
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
Explicating the mapping between big data and knowledge management: a systematic literature review and future directions | Benchmarking: An International Journal |
| 2024 | |
Language and thought: Linguistic relativity in social marketing communication | International Journal of Consumer Studies |
| 2024 | |
Open innovation and firm performance in emerging economies: a bibliometric and TCCM analysis review | Management Decision |
| 3 | 2023 |
Citations Analysis
The category
Social Sciences: Commerce: Business 2
is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Open innovation and firm performance in emerging economies: a bibliometric and TCCM analysis review and was published in 2023. The most recent citation comes from a 2024 study titled Explicating the mapping between big data and knowledge management: a systematic literature review and future directions. This article reached its peak citation in 2024, with 2 citations. It has been cited in 3 different journals. Among related journals, the Benchmarking: An International Journal cited this research the most, with 1 citations. The chart below illustrates the annual citation trends for this article.