Title | Journal | Journal Categories | Citations | Publication Date |
---|---|---|---|---|
Reimagining personalization in the physical store | Journal of Retailing |
| 2 | 2023 |
Improving the effectiveness of personalized recommendations through attributional cues | Psychology & Marketing |
| 2 | 2023 |
Piloting personalization research through data-rich environments: A literature review and future research agenda | 2023 | |||
Customer Experience: Conceptualization, Measurement, and Application in Omnichannel Environments | Journal of Service Research |
| 23 | 2023 |
Value co-creation through branded apps: Enhancing perceived quality and brand loyalty | 2023 |