Journal of Current Issues & Research in Advertising

Title Publication Date Language Citations
Editorial Board Page1992/09/01English
From the Editors1992/09/01English
Editorial Board Page1998/03/01English
Advertising by Attorneys: New Developments1997/03/01English
Editorial Board Page1994/09/01English
From the Editors2002/03/01English
Media Exposure in Target Markets1993/03/01English
Editorial Board Page2003/09/01English
Editorial Board Page1996/03/01English
Editorial Board Page1997/03/01English
When the Irrelevant Becomes Relevant: The Similarity-to-Old Effect on Brand Categorization1999/09/01English
Editorial Board Page1995/03/01English
Editorial Board Page1993/09/01English
Intermedia Comparisons Through the Structure of Media Rates1996/03/01English
Editorial Board Page2004/03/01English
Editorial Board Page1999/03/01English
Editorial Board Page2001/03/01English
Editorial Board Page2005/09/01English
Truly Bad Advertising: The Badder, the Better2021/04/03English
Editorial Board EOV2012/08/16English
Editorial Board Page2010/03/01English
Editorial Board Page2008/03/01English
Editorial Board Page2007/09/01English
Editorial Board Page2007/03/01English
From the Editors2009/03/01English
Editorial Board Page2008/09/01English
From the Editors2007/03/01English
Editorial Board Page2009/03/01English
Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram2023/09/08English
No One Optimal Way to Measure People’s Attitudes? Preferred Length of Scales in Advertising Research2023/09/05English