Japan Marketing Review

Title Publication Date Language Citations
Why Do People Conceal Their Consumption Practice?:2022/02/28English1
Insight into Commuters:2020/03/04English1
Information Display of User-Generated Products and Regulatory Focus Theory:2020/03/04English1
Impact of Television Advertising for Freemium Services on Consumer Purchases:2024/03/19English
Examining the Mechanism of the Attitude-Behavior Gap in Ethical Consumption and the Concept of Creating Value from Ethical Factors2024/03/19English
The situation of sport in Spain in the 2030 horizon: the case of 'LaLiga' brand and professional football clubs2024/03/19English
Effects of Variance in Service Quality Ratings on Overall Scores of Users:2024/03/19English
Impact of Organizational Structural Characteristics on Market-Oriented Behavior2024/03/19English
A Mobile App Engagement Comprehensive Model of Matching to Purchase History Data:2024/03/19English
Impact of Exaggeration in Advertisement of a Fabric Softener on Product Attractiveness:2024/03/19English
Exploring the Relationship between Place Branding and Disaster Recovery Potential2024/03/19English
Editorial Note2023/02/28English
Innovation by Lead Users inside the Firm:2023/02/28English
Balancing Service Quality and Risk Management in a Nursing-Care Facility:2022/02/28English
A Study of Key Players in Sustainability and Transformation of Industrial Clusters:2022/02/28English
Customer Analysis and ISM Practice by ID-POS in Drugstores for Narrow Trade Areas2022/02/28English
Effects of Insertion Timing of Video Advertisements on Memory and Purchase Intent for YouTube2022/02/28English
Consumer Awareness and Acceptance of Information Trust System and Institutional Issues:2022/02/28English
A Comprehensive Customer Brand Engagement Model Including Purchase History Data:2022/02/28English
Formulation and Verification of Standard Key Performance Indicators for a Design Department:2022/02/28English
Editorial Note2022/02/28English
Emotional Factors in the Service Experience in the COVID-19 Environment:2023/02/28English
Analysis of the Impact of National Culture on Global Management:2020/03/04English
Mechanism for Work Motivation of Non-Regular Employees to Achieve Business Results in Service Chains:2020/03/04English
Service-Dominant Logic Utilized to Revitalize a Golf Course:2020/03/04English
Effects of Customer Orientation and Sales Orientation on Objective Performance:2020/03/04English
An Empirical Study of the Characteristics of Consumers as Lead Users in a Survey Framework:2020/03/04English
Destigmatization of Consumer Practice through Cooperation of Conflicting Logic:2020/03/04English
Consideration of the Communication Required of Doctors to Build a Strong Trusting Relationship with Patients and Primary Caregivers:2020/03/04English
Extraction of Areas Encompassing Communities in Which People Desire to Live Using Residential-Preference Questionnaire Data2020/03/04English