Journal of Marketing Management

Title Publication Date Language Citations
Experiential Marketing1999/04/01English1,104
Celebrity Endorsement: A Literature Review1999/05/01English718
Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation1999/04/01English323
Corporate Identity and the Advent of Corporate Marketing1998/11/01English285
Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model2004/08/01English282
Brand Orientation: A Mindset for Building Brands into Strategic Resources1999/04/01English262
Charitable Giving: Towards a Model of Donor Behaviour1999/05/01English242
Defining A "Brand": Beyond The Literature With Experts' Interpretations1998/06/01English240
Religious Influences on Shopping Behaviour: An Exploratory Study2004/08/01English224
The Contribution of Ethical Obligation and Self-identity to the Theory of Planned Behaviour: An Exploration of Ethical Consumers2000/11/01English201
Review and Critical Assessment of Research on Marketing and the Environment1998/07/01English165
Relationship Marketing Theory: Its Roots and Direction2000/02/01English160
Employer branding: strategic implications for staff recruitment2010/04/01English148
The Acid Test of Corporate Identity Management™1999/04/01English140
Towards a strategic place brand-management model2011/04/15English140
Customer Loyalty in High and Low Involvement Service Settings: The Moderating Impact of Positive Emotions1999/05/01English133
Consumer-based Brand Equity: Development and Validation of a Measurement Instrument2002/02/01English132
From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding2005/06/01English131
The Marketing Mix Revisited: Towards the 21st Century Marketing2006/04/01English130
Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches2010/05/05English125
Linking Retail Strategy, Atmospheric Design and Shopping Behaviour2002/02/01English123
Measuring and Managing Employer Brand Image in the Service Industry2006/08/01English117
Customer Relationship Management: from Strategy to Implementation2006/02/01English117
Marketing Performance Measures: History and Interrelationships1999/11/01English116
Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process2005/02/01English112
The Perils and Opportunities of Communicating Corporate Ethics2005/04/01English108
Factors for Success in Customer Relationship Management (CRM) Systems2002/02/01English107
Building on Services' Characteristics to Develop Successful Services Brands2001/08/01English107
Examining the Effect of Market Orientation On Innovativeness2006/06/01English106
Customer Confusion: The Mobile Phone Market2000/02/01English106