Health Marketing Quarterly

Title Publication Date Language Citations
CONFERENCE CALLS FOR HEALTH CARE MARKETERS2001/12/01English
The Identification of Factors Linked to the Potential Acceptance of Transgenic Biopharmaceuticals2003/12/01English
Internet Use by Physicians and Its Impact on Medical Practice—An Exploratory Study2003/12/01English
Service Quality Assessment of Workers' Compensation Health Care Delivery Programs in New York State Using SERVQUAL2003/12/01English
BOOK REVIEW2003/12/01English
Co-Editors' Comments2003/12/01English
An Investigation of Factors That Influence the Consumption of Dietary Supplements2003/12/01English
Alcoholism Treatment Marketing1988/12/02English
Future Forecast1988/12/02English
Improving Patient Satisfaction in Health Care Clinics Through the Use of a Focus Group Approach1988/12/02English
Reducing Costs with a Consumer Oriented Approach to Prepaid Dental Plan Management1988/12/02English
Preface and Introduction to the Text1988/12/02English
The Strategic Marketing Process1988/12/02English
A Product Life Cycle Analysis of the Magnetic Resonance Imaging Market1988/12/02English
The A-B-C Options of AIDS1988/12/02English
A Consumer Perspective on Health Care Advertising1988/12/02English
When Two Professions Clash1988/12/02English
Short Term Promotion1988/12/02English
How to Promote Clinical Services Ethically and Effectively1988/12/02English
Professional and Personal Quality of Care in Health Care Delivery1988/12/02English
Analyzing the Market for Dental Services1988/12/02English
Preface and Introduction to Articles1992/05/07English
Medicare1998/03/09English
AIDS Prevention and College Students1991/07/15English
Information Acquisition and Behavioral Change1991/07/15English
Assessing the Strategy-Performance Paradigm1997/05/13
A Health Hierarchy of Effects Model1991/12/26English
Patient Satisfaction and Service Quality in the Formation of Customers' Future Purchase Intentions in Competitive Health Service Settings1998/03/09English
An Investigative Model Evaluating How Consumers Process Pictorial Information on Nonprescription Medication Labels1997/05/13
Adding a Competitive Dimension to Importance-Performance Analysis1991/07/15English