Health Marketing Quarterly

Title Publication Date Language Citations
REVIEW OF THE CURRENT HEALTH CARE MARKETING LITERATURE2001/12/01English
The Role of Social Marketing in Understanding Access to Primary Health Care Services2004/04/01English
Redesigning Geriatric Healthcare2001/12/01English
The Potential of Hospital Website Marketing2000/09/01English
Taking Your Medicine2001/12/01English
Examining the Applicability of Market Forecasting Models to New Pharmaceutical Products1996/07/16English
AIDS Public Service Announcements2001/03/01English
Physicians' Perceptions and Uses of Commercial Drug Information Sources2001/09/01English
The Relative Effect of Price and Personal Referral Cues on Consumers' Perception of Dental Services1996/07/16English
Over-the-Counter Pharmaceuticals:1996/07/16English
EDITORIAL2004/04/01English
A Comparison of Medical Professionals with Favorable and Unfavorable Attitudes Toward Advertising2001/03/01English
Understanding the Effects of Nurses, Patients' Hospital Rooms, and Patients' Perception of Control on the Perceived Quality of a Hospital2000/09/01English
Strategic Decision-Making Among Top Executives in Acute-Care Hospitals2001/09/01English
Promotional Model2000/09/01English
An Improved Scale for Assessing Patients' Trust in Their Physician2001/09/01English
Improving Knowledge of Strategic Goals and the Impact on Organizational Commitment2001/03/01English
Dimensions of Patient Empowerment2000/09/01English
Physicians' Adoption of Information Technology2001/12/01English
Patients' Perceptions of Service Quality Dimensions2001/09/01English
EDITORS' COLUMN2001/12/01English
Social Welfare in a Managerial Society1998/09/11English
EDITORIAL2001/03/01English
Determinant Attributes in Nursing Home Choice2001/12/01English
Quality Measures in Health Care1996/07/16English
The New Social Marketing Challenge to Promote Radon Testing2001/09/01English
Market Factors That Influence Medicare Recipients' Choice of Health Plan2000/09/01English
An Analysis of Health Marketing Quarterly 1991–20022004/04/01English
The Impact of Pharmaceutical Direct Advertising1998/09/11English
Segmenting the Senior Health Care Market1996/07/16English