Health Marketing Quarterly

Title Publication Date Language Citations
Merging Public Relations With Health Communication in the Context of University Alcohol Prevention2015/01/02English
Editorial Board EOV2011/10/01English
Preface and introduction1997/04/01English
About the editor1997/04/01English
Cigarettes and health: Historical controversies and constraints‐part II1997/04/01English
Assessing the strategy‐performance paradigm: Implications for organizational adaptation in discontinuous environments for home health care providers1997/04/01English
Editorial board1997/04/01English
The impact of social norms and economic requirements on the strategic marketing of managed care organizations1997/04/01English
How Well Do Direct-to-Consumer (DTC) Prescription Drug Web Sites Meet FDA Guidelines and Public Policy Concerns?2005/04/01English
EDITORS' COLUMN2005/04/01English
Participant Satisfaction with the Vocational Rehabilitation Process2005/04/01English
A Typology of Health Marketing Research Methods–Combining Public Relations Methods with Organizational Concern2007/09/29English
The Organization and Implementation of Relationship Management2007/09/29English
Patient Sources of Information and Decision Factors in Selecting Cosmetic Surgeons1998/09/11English
The AIDS Pandemic1998/09/11English
The Role of Written Provider Communication in External Client Participation2004/04/01English
A Ten Year Update on the Marketing Life Cycle for Hospital Information Technologies2000/09/01English
Physicians' and Consumers' Conflicting Attitudes Toward Health Care Advertising2001/03/01English
Consumer Involvement2001/09/01English
Factors Influencing Employee Health Plan Choice in the Corporate Setting2000/09/01English
REVIEW OF THE CURRENT HEALTH CARE MARKETING LITERATURE2001/09/01English
Affect, Attribution, and Disconfirmation1998/09/11English
Using the Internet to Deliver Health Care Value2001/12/01English
The Potential Impact of the North American Free Trade Agreement on American Dental Licensure2000/09/01English
Search for Drug Information2001/03/01English
Editorial2001/09/01English
Preface and Introduction1996/07/16English
Tackling No-Show Behavior1998/09/11English
Patient Satisfaction and Health Status2001/03/01English
The Internet and Hospital Marketing Strategy2001/03/01English