Journal of Interactive Advertising

Title Publication Date Language Citations
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2019/01/02English753
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent2017/07/03English358
Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites2013/07/03English300
Exploring Consumer Motivations for Creating User-Generated Content2008/03/01English293
Measuring Motivations for Online Opinion Seeking2006/03/01English280
Avoidance of Advertising in Social Networking Sites2010/03/01English240
FacebookMe2008/03/01English216
Gender Differences in Privacy-Related Measures for Young Adult Facebook Users2010/03/01English204
Uses and Gratifications Theory and E-Consumer Behaviors2002/03/01English193
Advertising in the Metaverse: Research Agenda2021/09/02English182
Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction2006/03/01English176
Spreading the Virus2011/03/01English169
Word of Mouse2008/09/01English167
The Interactive Advertising Model2000/09/01English164
Viral Advertising in Social Media2011/09/01English163
The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude Toward the Website2005/03/01English152
The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes2008/03/01English147
Interactive Digital Advertising vs. Virtual Brand Community2011/09/01English144
How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest2020/05/03English140
Social Factors in User Perceptions and Responses to Advertising in Online Social Networking Communities2009/09/01English138
Measuring the Effects and Effectiveness of Interactive Advertising2000/09/01English131
To App or Not to App: Engaging Consumers via Branded Mobile Apps2013/01/01English130
Interactivity and Persuasion2005/03/01English122
Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites2015/07/03English121
Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising2007/03/01English121
Consumers’ Reliance on Product Information and Recommendations Found in UGC2008/03/01English121
Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games2004/09/01English115
An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising2007/03/01English115
Antecedents and Consequences of Web Advertising Credibility2002/09/01English113
Interactive Advertising and Presence2001/03/01English110