Journal of Interactive Advertising

Title Publication Date Language Citations
To Tell or Not to Tell: The Effects of Disclosing Deepfake Video on US and Indian Consumers’ Purchase Intention2023/10/02English
Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure2024/04/24English
Comparing Personalization Strategies in Social Network Advertising: The Role of Impression Motivation in Persuasion Outcomes2024/04/24English
AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit2023/12/19English
U.S. and Japanese Consumer Attitudes Toward Tailored and Targeted Communication with Human and Chatbot Agents2024/01/02English
Instagram Stories: How Ephemerality Affects Consumers’ Responses Toward Instagram Content and Advertising2023/07/03English
Evolving Consumer Responses to Social Issue Campaigns: A Data-Mining Case of COVID-19 Ads on YouTube2022/05/04English
Customizing the Win: Demonstrating a Positive Way to Consumer Brand Attitude2019/09/02English
From the Editor2015/01/02English
From the Editors2005/09/01English
Note from Guest Editors2009/03/01English
New Media, Same (Fascinating) Process2009/03/01English
Note From Special Issue Editor2003/09/01English
Note from Special Issue Editor2001/09/01English
Can We Play Too? A Small Agency Perspective2009/03/01English
Parents’ Responses to Child-Targeted Influencer Advertising: An Investigation Using the Persuasion Knowledge Model2022/01/02English
Avoidance and Acceptance of Native Advertising on Social Media: Applications of Consumer Social Intelligence, Persuasion Knowledge, and the Typology of Consumer Responses2022/05/04English
I Feel Like Owning It! Exploring the Antecedents of Psychological Ownership and Its Impact on Brand Loyalty in Digital Content Marketing2024/01/02English
What Makes Disinformation Ads Engaging? A Case Study of Facebook Ads from the Russian Active Measures Campaign2023/02/21English
Flattering Me in the Right Way: Exploring Language Use and Ethnic Cues in Localized Advertising Among Singaporean Consumers2023/01/02English
Commenting on Brand Posts during a Crisis: The Relationship between Context-Induced Moods and Brand Message Processing across Three Social Media Platforms2021/09/02English
Veiled on Instagram? Representation of Veiled versus Nonveiled Women in Western and Egyptian Instagram Posts2021/09/02English
Are Intrusiveness and Sexual Images Effective in Advertisements? The Influence of Ad Format and Sexually Appealing Content on Mobile News Consumers2022/04/21English
From the Editor2015/07/03English
Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram2024/04/03English
Engaging with Branded Content on Short-Video Sharing Apps: How Motivations Affect Attitude toward Branded Content, Brand Experience, and Relationship Quality2024/04/03English
Exploring Influencers’ Commercial Content on Instagram2024/04/03English
Using a Photo-Elicitation Procedure to Examine Consumers’ Motivations to Post Visual Brand-Related User-Generated Content2023/12/18English
Charting New Waters in Influencer Advertising: Summary of Recent Inquiries2024/03/28English
Processing Peripherally Placed Advertising: The Effect of Thematic Ad-Content Congruence and Arousing Content on the Effectiveness of In-Video Overlay Advertising2023/06/14English