| Ethos and credibility: The construct and its measurement after three decades | 1981/03/01 | English | 238 |
| On viewing rhetoric as epistemic | 1967/02/01 | English | 206 |
| Coming to terms with organizational identification and commitment | 1987/03/01 | English | 159 |
| The ideological turn in modern criticism | 1983/03/01 | English | 111 |
| The third persona: An ideological turn in rhetorical theory | 1984/12/01 | English | 107 |
| On viewing rhetoric as epistemic: Ten years later | 1976/12/01 | English | 84 |
| Voter perception of mud‐slinging in political communication | 1975/12/01 | English | 72 |
| Trait argumentativeness as a predictor of communicative behavior in situations requiring argument | 1981/12/01 | English | 70 |
| Communication apprehension and shyness: Conceptual and operational distinctions | 1982/09/01 | English | 67 |
| Superior and subordinate communication profiles: Implications for independent‐mindedness and upward effectiveness | 1987/06/01 | English | 57 |
| In search of Ariadne's thread: A review of the recent literature on rhetorical theory | 1978/06/01 | English | 55 |
| American political rhetoric and the jeremiad tradition: Presidential nomination acceptance addresses, 1960–1976 | 1980/09/01 | English | 47 |
| Crisis revisited: An analysis of strategies used by Tylenol in the second tampering episode | 1988/03/01 | English | 45 |
| Burkean scapegoating, mortification, and transcendence in presidential campaign rhetoric | 1981/12/01 | English | 41 |
| A psychophysiological study of state and trait anxiety in public speaking | 1974/12/01 | English | 40 |
| Reagan's safety net for the truly needy: The rhetorical uses of definition | 1984/06/01 | English | 38 |
| Individual differences in the perception of comforting messages: An exploratory investigation | 1985/03/01 | English | 37 |
| A pentadic analysis of senator Edward Kennedy's address to the people of massachusetts, July 25, 1969 | 1970/06/01 | English | 37 |
| The ideal source: A reexamination of source credibility measurement | 1976/09/01 | English | 34 |
| The challenger tragedy and search for legitimacy | 1986/01/01 | English | 33 |
| “Social movement”;: Phenomenon or meaning? | 1980/12/01 | English | 33 |
| The effect of humor in dull and interesting informative speeches | 1970/09/01 | English | 33 |
| The rhetoric of radical black nationalism: A case study in self‐conscious criticism | 1971/09/01 | English | 31 |
| A pentadic analysis of ideologies in two gay rights controversies | 1979/09/01 | English | 30 |
| Orientation and group consensus | 1972/03/01 | English | 30 |
| A critical analysis of factors related to decisional processes involved in the challenger disaster | 1986/01/01 | English | 29 |
| Motivational factors in non‐denial apologia | 1977/03/01 | English | 29 |
| Premillennial apocalyptic as a rhetorical genre | 1984/06/01 | English | 28 |
| Technology as a form of consciousness: A study of contemporary ethos | 1978/12/01 | English | 28 |
| Role category questionnaire measures of cognitive complexity: Reliability and comparability of alternative forms | 1982/03/01 | English | 27 |