Opportunities for green marketing: young consumers

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Lee, Kaman. “Opportunities for Green Marketing: Young Consumers”. Marketing Intelligence &Amp; Planning, vol. 26, no. 6, 2008, pp. 573-86, https://doi.org/10.1108/02634500810902839.
Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing Intelligence &Amp; Planning, 26(6), 573-586. https://doi.org/10.1108/02634500810902839
Lee K. Opportunities for green marketing: young consumers. Marketing Intelligence & Planning. 2008;26(6):573-86.
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Social Sciences
Commerce
Business
Social Sciences
Economic theory
Demography
Economics as a science
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Citations Analysis
Category Category Repetition
Geography. Anthropology. Recreation: Environmental sciences144
Social Sciences: Commerce: Business141
Technology: Environmental technology. Sanitary engineering97
Science: Biology (General): Ecology94
Technology: Mechanical engineering and machinery: Renewable energy sources94
The first research to cite this article was titled The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement, and Concrete Environmental Knowledge and was published in 2010. The most recent citation comes from a 2024 study titled The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement, and Concrete Environmental Knowledge . This article reached its peak citation in 2022 , with 77 citations.It has been cited in 206 different journals, 13% of which are open access. Among related journals, the Sustainability cited this research the most, with 40 citations. The chart below illustrates the annual citation trends for this article.
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