Can sustainable business models save our oceans? This article introduces an ecological resource orchestration model to better integrate natural resource preservation into management practices. Through the lens of Poiscaille, a French online platform revolutionizing seafood distribution, the authors explore how businesses can foster sustainable management of natural resources. The study advances the resource orchestration model by providing empirical evidence of its application in a real-world scenario. The platform uses direct distribution and traceability to minimize environmental impact and support sustainable fishing practices. Poiscaille demonstrates how businesses can align economic incentives with ecological preservation, contributing to a more sustainable future for marine ecosystems. By examining Poiscaille’s approach, the article contributes to both natural resource management research and the resource-based view literature. This research offers actionable insights for businesses seeking to incorporate ecological sustainability into their core strategies, demonstrating that responsible practices can be both environmentally and economically viable. The study will be relevant to both researchers and practitioners involved in sustainable business and environmental management.
This article, published in Organization & Environment, aligns perfectly with the journal's focus on the intersection of management studies and environmental sustainability. By proposing an ecological resource orchestration model and examining a real-world case study, the paper contributes directly to the journal's discourse on how organizations can foster environmentally responsible practices.