How do logistics service providers position themselves in a globalized world? This study analyzes the strategic postures adopted by logistics service providers in Singapore, examining how they compete in terms of cost, quality, features, and value-added services. It highlights the crucial role of logistics in organizations' supply chains as they expand into new markets and seek production efficiencies. Using Porter's competitive framework, the research identifies different strategic types among logistics providers and analyzes their business performance, technologies, operations objectives, and future plans. The study uncovers differences among these strategic types, providing new insights for managers and executives in the logistics industry. Data from logistics companies operating in Singapore provides insight in to the strategic planning of supply chain businesses. The findings offer practical implications for logistics managers seeking to optimize their services. The study emphasizes the need for logistics providers to strategically position themselves to meet growing competition and fulfill the increasingly complex logistics requirements of globalizing organizations. This framework can be used to examine business performance, operations objectives, and future plans.
Appearing in the International Journal of Physical Distribution & Logistics Management, this article fits the journal's scope by analyzing strategic issues in logistics and supply chain management. It builds on existing literature related to strategic positioning and competitive advantage, using a well-established framework to examine a specific industry context. The paper's references show its grounding in relevant supply chain and logistics research.