Understand the unique structure of supply chains within airport retailing and its differences from downtown counterparts. Airport retailing is an under‐researched area of study. It is also a sector displaying significant year‐on‐year growth. This paper examines the structure of the supply chain within airport retailing and the main factors that differentiate it from its downtown counterpart. The paper describes the structure and operation of the supply chain within European airport retailing and the main sources of power that retailers and suppliers draw on in the negotiating process. This paper concludes that, relative to other retail sectors, relationships within the airport retailing supply chain are technologically unsophisticated and based on conventional market exchange principles. By examining these factors, the research provides insights into the dynamics of airport retailing and the opportunities for improvement in supply chain management. The results point to the main sources of power that retailers and suppliers draw on in the negotiating process. Relationships are based on conventional market exchange principles.
Published in the International Journal of Physical Distribution & Logistics Management, this article fits directly within the journal's focus on supply chain management and distribution channels. The examination of airport retailing contributes to the understanding of a niche sector within logistics.