How can complex service relationships be effectively managed? This paper introduces the concept of "professional concern" as a mechanism for managing knowledge-based service relationships, particularly those characterized by information asymmetry and uncertainty. By addressing the limits of traditional control methods, this paper offers a new framework for optimizing decision-making and delivering quality services. "Professional concern" encompasses several dimensions: provider authority, social affiliation, client role accountability, and objective attitude. The paper proposes that these elements, when effectively balanced, can foster stronger relationships and enhance service outcomes. It advocates for a holistic approach that considers both the technical expertise and the interpersonal dynamics within service engagements. By providing a framework for managing knowledge-based service relationships, this research offers valuable guidance for service providers seeking to enhance client satisfaction and achieve better results. It emphasizes the importance of fostering trust, collaboration, and shared responsibility in the delivery of quality services. It suggests that its dimensions ‐ provider authority, social affiliation, client role accountability and objective attitude provide a framework for managing knowledge‐based service relationships.
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