How can quality be measured in intellectual services? The question of quality is also becoming increasingly important in intellectual services provided for companies. This article isolates two approaches to quality which enable a clearer view of some of the stakes at play in the changes in which the notion of quality is involved. It is necessary to reconsider the pre‐existing analytical frameworks regarding the question of quality. This is necessary in services provided for companies. Because these services present certain of the main characteristics of services in an accentuated form, it is necessary to reconsider the pre‐existing analytical frameworks regarding the question of quality. Quality is becoming increasingly important in intellectual services provided for companies. This article isolates two approaches to quality which enable a clearer view of some of the stakes at play in the changes in which the notion of quality is involved. Isolating two approaches to quality which enable a clearer view of some of the stakes at play in the changes in which the notion of quality is involved.