How can different assembly line methods be classified and compared? This study demonstrates how different forms of assembly organization can be classified based on three structural characteristics and analyzes the possible relationships between these characteristics and the various dimensions of competitive advantage. This research aims to create a model by identifying what structural features support the competitive advantage of a business in different ways. Using the resulting model of the “assembly organization cube,” the study shows that apart from four “pure” forms of assembly organization, there is a multitude of potential “hybrid” forms. Each of these hybrid forms may be expected to support the competitive advantage of the business in different ways from one another. The study is applied to a case study of group working in a clothing manufacturing plant. The net effects of the move from progressive assembly in batches towards a form of assembly organization incorporating longer task cycles, tighter coupling, and a more horizontal form of co-operation have resulted in improvements to each of the dimensions of competitive advantage, as well as an increase in job satisfaction of assembly operators.
International Journal of Operations & Production Management focuses on improving operations and production processes. This paper aligns with the journal's scope by examining the role of group working in assembly organization. By applying a model to a case study, it contributes to the understanding of how different forms of assembly organization can support competitive advantage.