International Journal of Market Research

Title Publication Date Language Citations
Comparison of the Quality of Qualitative Data Obtained through Telephone, Postal and Email Surveys2004/05/01English29
Why continue sharing: Determinants of behavior in ridesharing services2018/10/15English29
Exploring sharing behaviors across social media platforms2018/06/27English28
A New Measure of Brand Attitudinal Equity Based on the Zipf Distribution2008/03/01English28
Measuring Consumer Reactions to Sponsoring Partnerships Based upon Emotional and Attitudinal Responses2006/01/01English28
Genetic Algorithms for Product Design: How Well do They Really Work?2003/03/01English28
The Influence of Media on Advertising Effectiveness a Comparison of Internet, Posters and Radio2005/07/01English27
Measuring Customer Loyalty to Product Variants2008/07/01English27
Analysing Customer Satisfaction Data: A Comparison of Regression and Artificial Neural Networks2005/03/01English27
Can We Learn Together?: Co-Creating with Consumers2005/07/01English27
Small Sample Market Research2002/03/01English27
A consumer-based brand performance model for assessing brand success2018/03/16English26
Demystifying Semiotics: Some Key Questions Answered2002/05/01English26
The Myth of China as a Single Market – the Influence of Personal Value Differences on Buying Decisions2008/05/01English25
Application of Projective Techniques in an E-business Research Context: A Response to ‘Projective Techniques in Market Research -Valueless Subjectivity or Insightful Reality?’2006/09/01English25
The No—Choice Alternative in Conjoint Choice Experiments2001/01/01English24
Using the repertory grid to access the underlying realities in key account relationships2007/09/01English24
Can Online Polls Produce Accurate Findings?2004/01/01English24
A Consumer-oriented Framework of Brand Equity and Loyalty2000/01/01English24
Online access panels and tracking research: the conditioning issue2007/09/01English23
Benefit segmentation2003/05/01English23
Experimental Shopping Analysis of Consumer Stimulation and Motivational States in Shopping Experiences2007/05/01English23
Cases as Configurations: Using Combinatorial and Fuzzy Logic to Analyse Marketing Data2005/03/01English22
The Role of Geodemographic Segmentation in Retail Location Strategy2005/05/01English22
Using Known Patterns in Image Data to Determine Brand Positioning2000/03/01English21
The role of interactivity on customer engagement in mobile e-commerce applications2021/06/28English21
Greener than Others? Exploring Generational Differences in Green Purchase Intent2021/07/20English21
E-store loyalty: Longitudinal comparison of website usefulness and satisfaction2018/01/12English20
Processing fluency scale development for consumer research2019/09/26English20
A Meta-Analysis of How Country-Level Factors Affect Web Survey Response Rates2021/11/26English20