International Journal of Market Research

Title Publication Date Language Citations
Comparing conspicuous consumption across different experiential products: Culture and leisure2018/09/13English20
Integrating Marketing Intelligence Sources -Reconsidering the Role of the Salesforce2006/11/01English20
Improved Scale Development in Marketing: An Empirical Illustration2008/01/01English20
When is brand content shared on Facebook? A field study on online Word-of-Mouth2018/10/16English19
How Advertising Frequency Can Work to Build Online Advertising Effectiveness2000/07/01English19
Can Cross-National/Cultural Studies Presume Etic Equivalency in Respondents' Use of Extreme Categories of Likert Rating Scales?2006/11/01English19
Predicting the helpfulness of online customer reviews: The role of title features2018/12/31English19
Using interaction networks to map communities on Twitter2018/02/21English19
Respondent Non-cooperation in Surveys and Diaries: An Analysis of Item Non-response and Panel Attrition2004/05/01English18
The Relationship between Customer and Supplier Perceptions of the Manufacturer's Market Orientation and It's Business Performance2001/01/01English18
Escaping the Channel Silo - Researching the New Consumer2006/07/01English18
“I know what you’re going to ask me” Why respondents don’t read survey questions2019/01/24English18
Negative Brand Beliefs and Brand Usage2008/05/01English18
The ethical dilemmas and challenges of ethnographic research in electronic communities2007/11/01English17
Informed Eclecticism: A Research Paradigm for the 21st Century2001/01/01English17
Predicting Purchase Decisions with Different Conjoint Analysis Methods: A Monte Carlo Simulation2007/05/01English17
Social Grading and the Census2004/03/01English17
Commercial and Philanthropic Sponsorship: Direct and Interaction Effects on Company Performance2005/01/01English17
The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research2019/07/30English17
FORUM - Word of Mouse - An Assessment of Electronic Word-of-Mouth Research2009/01/01English16
Looking beyond the stars: A description of text mining technique to extract latent dimensions from online product reviews2019/08/05English16
Mixed mode: The Only ‘Fitness’ Regime?2008/03/01English16
Out with the New, in with the Old2006/01/01English16
How long do respondents think online surveys should be? New evidence from two online panels in Germany2020/07/23English16
Does the NPS®reflect consumer sentiment? A qualitative examination of the NPS using a sentiment analysis approach2019/07/22English15
Combining Revealed and Stated Preferences to Forecast Customer Behaviour: Three Case Studies2003/07/01English15
Implementing Neural Networks for Decision Support in Direct Marketing2004/03/01English15
Measuring the Hidden Power of Emotive Advertising2005/09/01English15
A Study of Market Structure: Brand Loyalty and Brand Switching Behaviours for Durable Household Appliances2000/05/01English15
Internet Adoption as a Two-Stage Transition: Converting Internet Non-Users to Internet Users and to Online Buyers2006/05/01English15