International Journal of Market Research

Title Publication Date Language Citations
Audience Experiences of Media Context and Embedded Advertising: A Comparison of Eight Media2006/01/01English53
A Critical Exploration of Face-to Face Interviewing vs. Computer-Mediated Interviewing2001/07/01English52
Comparing Two Forms of an E-mail Survey: Embedded vs Attached2000/01/01English47
The Web of Insights: The Art and Practice of Webnography2007/05/01English47
Sarcasm detection using machine learning algorithms in Twitter: A systematic review2020/05/28English45
New Trends in Innovation and Customer Relationship Management: A Challenge for Market Researchers2008/03/01English44
An Investigation of Country-of-origin Effect Using Correspondence Analysis: A Cross-national Context2004/05/01English42
Segmenting Food Markets - The Role of Ethnocentrism and Lifestyle in Understanding Purchasing Intentions2007/01/01English41
An Empirical Test of Six Stated Importance Measures2006/11/01English41
A Critical Comparison of Offline Focus Groups, Online Focus Groups and E-Delphi2009/01/01English41
Artificial intelligence in marketing: A systematic literature review2021/07/02English40
Understanding retail experiences - the case for ethnography2007/11/01English39
Influences of Customer Differences of Loyalty, Perceived Risk and Category Experience on Customer Satisfaction Ratings2006/09/01English39
Conspicuous consumption and the rising importance of experiential purchases2018/01/01English39
Clustering halal food consumers: A Twitter sentiment analysis2018/04/24English38
The Relationship between Corporate Websites and Brand Equity: A Conceptual Framework and Research Agenda2006/09/01English37
Drivers of Intention to Revisit the Websites of Well-Known Companies: The Role of Corporate Brand Loyalty2001/05/01English36
Attitude Formation Onlin - how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand2006/03/01English36
The Older or Ageing Consumers in the UK2002/05/01English35
Attitudes towards Customer Satisfaction Measurement in the Retail Sector2002/03/01English35
Fifty Years Using the Wrong Model of Advertising2008/01/01English34
Improving Email Response in a Permission Marketing Context2003/07/01English34
Cognitive Evaluation: Prompts used to Measure Sponsorship Awareness2003/07/01English33
A Cross—cultural/cross national Study of Influencing Factors and Socially Desirable Response Biases2001/01/01English33
Behind the ratings: Text mining of restaurant customers’ online reviews2018/01/04English33
Fake news or true lies? Reflections about problematic contents in marketing2020/06/26English33
Recruitment for Online Access Panels2004/07/01English32
Forum - Understanding the Buzz that Matters: Negative Vs Positive Word of Mouth2006/11/01English32
The Live or Digital Interviewer - a Comparison between CASI, CAPI and CATI with Respect to Differences in Response Behaviour2007/03/01English30
Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications2007/03/01English29