International Journal of Market Research

Title Publication Date Language Citations
Information Overload in Conjoint Experiments2004/05/01English15
Nothing New under the Sun?2000/03/01English15
The Marketer Researcher's Manifesto2003/07/01English15
Determinants of Chinese consumers’ purchase intentions for luxury goods2019/06/10English14
Do Millennials differ in terms of survey participation?2018/12/04English14
Predicting m-shopping in the two largest m-commerce markets: The United States and China2021/06/24English14
Using Mobile Phones for Survey Research: A Comparison with Fixed Phones2009/01/01English14
The EU General Data Protection Regulation (GDPR): European Regulation that has a Global Impact2017/11/01English14
The Record of Internet-Based Opinion Polls in Predicting the Results of 72 Races in the November 2000 US Elections2001/03/01English14
An Empirical Comparison of Methods2005/09/01English14
The Influence of Children on Purchases: The Development of Measures for Gender Role Orientation and Shopping Savvy2005/01/01English14
Viewpoint - Facebook: The Future of Networking with Customers2008/01/01English14
The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference2007/07/01English13
Looking for the Emotional Unconscious in Advertising2006/09/01English13
The Effect of Covering Letter Personalisation in Mail Surveys2005/07/01English13
Conducting Survey Research among Organisational Populations in Developing Countries: Can the Drop and Collect Technique Make a Difference?2004/05/01English13
Developing Reliable Online Polls2006/11/01English13
How to Use Advertising to Build Brands: In Search of the Philosopher's Stone2006/05/01English13
Participant photography in visual ethnography2007/11/01English13
Predictive Segmentation in Action - Using CHAID to Segment Loyalty Card Holders2006/07/01English13
Finding yourself in your wardrobe: An exploratory study of lived experiences with a capsule wardrobe2021/02/16English13
Does sustainable consumption make consumers happy?2021/07/20English13
Customer Experience: Are We Measuring the Right Things?2011/11/01English13
Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember2021/11/01English12
#artoninstagram: Engaging with art in the era of the selfie2020/10/21English12
The dawn of traditional CX metrics? Examining satisfaction, EXQ, and WAR2019/05/23English12
Ladders, Stars and Triangles: Old and New Theory for the Practice of Public Participation2006/05/01English12
Rethinking the market research curriculum2018/10/09English12
An integrative typology of relational benefits and costs in social media brand pages2019/01/24English12
How consumer involvement influences consumption-elicited emotions and satisfaction2019/03/29English12