International Journal of Market Research

Title Publication Date Language Citations
Cultural Embeddedness of Products2016/03/01English
Investigating Market Research Ethics2016/05/01English
Negative Online Consumer Reviews2016/07/01English
Book Review: How Brands Grow: Part Two2016/11/01English
Young Syrian Consumer Styles2016/11/01English
Authors and Authenticity2015/11/01English
When 'significant' is not significant2014/01/01English
How Local/Global is your Brand?2016/11/01English
Viewpoint2016/07/01English
MRS ‘Methodology in Context’, London, 26 November 20152016/03/01English
How to Mix Brand Placements in Television Programmes to Maximise Effectiveness2016/09/01English
Editorial2016/01/01English
Would you Snap up the Deal?: A Study of Consumer Behaviour under Flash Sales2015/11/01English
Book Review: Black Box Thinking: The Surprising Truth about Success2016/07/01English
The Economic Worth of Product Placement in Prime-time Television Shows2016/03/01English
A Demonstration of Structural Choice Modelling in a Market Research Context2016/11/01English
Insight Intelligence Market Research Summit 2016, 9-10 May, London2016/01/01English
Social Class in the 21st Century2016/03/01English
Deal of the Day2016/01/01English
Editorial2016/09/01English
Editorial2016/07/01English
Developing Research Skills in Emerging Economies – a Dilemma2016/03/01English
Explaining Cameron's Comeback2016/05/01English
Book Review: Management of the Fuzzy Front End of Innovation2016/07/01English
True Lies and True Implicit2016/03/01English
Book Review: Misbehaving: The Making of Behavioral Economics2015/11/01English
Measuring the Efficiency of Community Engagement2015/11/01English
Editorial2016/05/01English
Association of Survey Computing (ASC) Conference, Royal Statistical Society, London, 20 November, 20152016/01/01English
Forecasting Financial Products Acquisition via Dynamic Segmentation: An Application to the Italian Market2015/11/01English