International Journal of Market Research

Title Publication Date Language Citations
Book Review: Web Survey Methodology2017/09/01English
Economic Value for University Services: Modelling and Heterogeneity Analysis2017/09/01English
Editorial2017/07/01English
Editorial2017/09/01English
More Realism in Conjoint Analysis2017/07/01English
Comparing Approaches to Elicit Brand Attributes both Face-to-face and Online2016/01/01English
Stakeholder Preference and Stated vs Derived Importance Satisfaction Research2016/01/01English
Exploring Success Factors in the Children's Market2014/11/01English
The Rational Animal: How Evolution made us Smarter than we Think2016/03/01English
A New Measure of Consideration Set Size2016/01/01English
Binary Choice vs Ratings Scales2016/09/01English
Market Research Industry, Tipping Point or no Return?2016/01/01English
The Storytelling Book: Finding the Golden Thread in your Presentations2016/05/01English
Editorial2015/11/01English
The Benefits of Quantifying Qualitative Brand Data2016/05/01English
Viewpoint2016/11/01English
Capturing Consumption Emotions in Service Encounters2016/03/01English
Book Review: Inside the Nudge Unit: How Small Changes can Make a Big Difference2016/01/01English
Viewpoint2016/05/01English
Using Greimas' Semiotics in Ethnic Consumer Research2016/03/01English
The Declining use of the Term Market Research2016/07/01English
Gender and the Media2016/05/01English
Understanding Shopper Transaction Data2016/05/01English
Insight Intelligence Market Research Summit 2016, 9–10 May, London2016/09/01English
Forum: A Better Rim Weighting Algorithm2016/07/01English
Editorial2016/03/01English
3D Visualisation for Online Retail2016/05/01English
Exploring the past Behaviour of New Brand Buyers2016/09/01English
Eliminating order effects in association tasks without using randomisation2015/01/01English
A Comparison of Self-organising Maps and Principal Components Analysis2016/11/01English