International Journal of Market Research

Title Publication Date Language Citations
Editorial2012/11/01English
Book Review: The Principles of Islamic Marketing2012/11/01English
Strangers in Strange Lands: Hypermarkets and Chinese Consumer Culture Misalignment2012/11/01English
Tribute: Dr Stephan Frank Buck2012/11/01English
Creative Workshops as a Qualitative Research Tool2012/11/01English
‘Pick Any’ Measures Contaminate Brand Image Studies2012/11/01English
An Improved, Practical Model of Consumer Choice2012/01/01English
Viewpoint: The Future of Market Research2012/01/01English
Editorial2009/01/01English
Conference Notes - Making Technology Decisions in Combining Attitudinal and Behavioural Data2009/01/01English
Conference Notes - It's about Learning2009/01/01English
Conference Notes - Customer Base Management for Dynamic Markets2009/01/01English
Conference Notes - History has a Lot to Teach us about the Future of Market Research2009/01/01English
A Maximum Difference Scaling Application for Customer Satisfaction Researchers2009/01/01English
Unravelling Concealed Cognitive Structures -Generalised Linear Modelling of Hierarchical Value Maps2009/01/01English
Book Review: Creating Market Insight2009/01/01English
Conference Notes - Social Media and Market Research: We are becoming a Listening Economy and, while the Future of Market Research is Bright, it will be Different2009/01/01English
Book Review: Emotionomics: Leveraging Emotions for Business Success (Revised Edition)2009/01/01English
Conference Notes - The Social Context of Online Market Research: An Introduction to the Sociability of Social Media2009/01/01English
Viewpoint - more Seers, Fewer Craftsmen2009/01/01English
Editorial2013/11/01English
Ideal Participants in Online Market Research: Lessons from Closed Communities2013/11/01English
New Insights from Practice: Exploring Online Channel Management Strategies and the Use of Social Media as a Market Research Tool2013/11/01English
Foreword2018/03/01English
Mind-reading a friend: A better way to ask the polling question?2018/03/01English
Reflections on the Future of the Market Research Industry: Is Market Research having its ‘Kodak Moment’?2017/09/01English
Reassessing the Influence of Mental Intangibility on Consumer Decision-making2017/07/01English
Response to ‘Rating Places: A Statistical Exploration’2017/09/01English
Book Review: The Butcher, the Baker, the Candlestick Maker2017/07/01English
The Opinion Polls: In Praise of Measurement2017/07/01English