International Journal of Market Research

Title Publication Date Language Citations
Editorial2011/03/01English
Editorial2011/01/01English
Maximum difference scaling2014/05/01English
‘Who you know and what you have to Say’: An Alternative Look at Knowledge Mobilisation Theory2014/07/01English
How to mine brand Tweets: Procedural guidelines and pretest2014/07/01English
Viewpoint: Making Meaning: The Fate of the Consumer in Market Research2014/05/01English
The art and science of ethnography2014/07/01English
Workshop Session: Maintaining Quality: Using Non-Probability web Surveys to Measure Sexual Behaviours and Attitudes in the British General Population: A Comparison with a Probability Sample Interview Survey2015/03/01English
Applying the Bass model to pharmaceuticals in emerging markets2014/07/01English
Editorial2014/05/01English
A comparison of methods used to measure the importance of service attributes2014/05/01English
Editorial2014/07/01English
Book Review: A theory of grocery shopping2014/05/01English
Career overall average relative response time of online panellists2014/07/01English
Viewpoint: Helping the Public see the Value of Social Research using Social Media2014/07/01English
Techniques for Fusing Survey Modules: Respondent Matching and Data Imputation2014/07/01English
Optimising human inspection work in automated verbatim coding2014/07/01English
The art of using ethnography2014/07/01English
Gossip in social networking sites2014/05/01English
Ethnography Goes Digital: Researching Professionals Using a Qualitative Mobile App2015/03/01English
Book Review: Understanding Children as Consumers2012/01/01English
International Segmentation: Towards a Third Path between Global and National2012/01/01English
Ownership and Change: a Case Study of Action Research in Kenya2012/01/01English
The Growing Efficacy of Telephone Political Canvassing at the 2005 and 2010 British General Elections2012/01/01English
Auto-Ethnography: How Respondent Researchers Helped Bring Ethnography in from the Cold2012/01/01English
Survey methods in an Age of Austerity: Driving Value in Survey Design2012/01/01English
More Scales than a Fish?2012/11/01English
Book Review: Transformative Consumer Research2012/11/01English
Viewpoint: Separating Methodologies?2012/11/01English
A Smarter Way to Select Respondents for Surveys?2012/11/01English