| The impact of the alliance on the partners: A look at cause–brand alliances | 2004/05/14 | English | 268 |
| Building consumer–brand relationship: A cross‐cultural experiential view | 2006/10/05 | English | 265 |
| How to repair customer trust after negative publicity: The roles of competence, integrity, benevolence, and forgiveness | 2009/06/09 | English | 263 |
| Materialism as an attempt to cope with uncertainty | 2002/04/04 | English | 260 |
| On-line product presentation: Effects on mood, perceived risk, and purchase intention | 2005/01/01 | English | 254 |
| The differential roles of brand credibility and brand prestige in consumer brand choice | 2010/06/10 | English | 251 |
| Herding in online product choice | 2006/04/03 | English | 239 |
| “Never eat in that restaurant, I did!”: Exploring why people engage in negative word‐of‐mouth communication | 2007/06/19 | English | 236 |
| The effect of information overload on consumer choice quality in an on‐line environment | 2004/02/12 | English | 236 |
| Consumer information search behavior and the internet | 2003/01/17 | English | 235 |
| The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic | 2019/08/01 | English | 234 |
| Toward a unified theory of consumer acceptance technology | 2007/11/07 | English | 230 |
| The matchup effect of spokesperson and product congruency: A schema theory interpretation | 1994/09/01 | English | 224 |
| The effects of visual and verbal information on attitudes and purchase intentions in internet shopping | 2008/01/11 | English | 223 |
| The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions | 2013/01/10 | English | 223 |
| Progress in partial least squares structural equation modeling use in marketing research in the last decade | 2022/01/27 | English | 218 |
| Why people (don't) shop online: A lifestyle study of the internet consumer | 2003/06/06 | English | 218 |
| Guilt appeals: Persuasion knowledge and charitable giving | 2007/06/19 | English | 217 |
| Comparing the perceived value of information and entertainment mobile services | 2008/07/10 | English | 212 |
| Guilt and giving: A process model of empathy and efficacy | 2007/12/20 | English | 212 |
| The effect of consumption emotions on satisfaction and word‐of‐mouth communications | 2007/11/07 | English | 210 |
| Alternative measurement approaches to consumer values: The list of values and the rokeach value survey | 1985/09/01 | English | 208 |
| Repurchase loyalty: The role of involvement and satisfaction | 2007/03/12 | English | 208 |
| Self‐concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode | 1995/01/01 | English | 205 |
| Gratitude, delight, or guilt: The role of consumers' emotions in predicting postconsumption behaviors | 2007/08/28 | English | 204 |
| Social identity as a useful perspective for self‐concept–based consumer research | 2002/02/28 | English | 203 |
| The social–psychological bases of anticonsumption attitudes | 2002/01/17 | English | 202 |
| Modeling consumer adoption of mobile shopping for fashion products in Korea | 2009/06/09 | English | 195 |
| Multisensory design: Reaching out to touch the consumer | 2011/02/07 | English | 190 |
| Celebrities in Advertising: Looking for Congruence or Likability? | 2012/08/28 | English | 190 |