Psychology & Marketing

Title Publication Date Language Citations
Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products2024/03/20English
Technology affordances and social withdrawal: The rise of hikikomori2024/03/12English
Perceived economic mobility predicts evaluation of low‐fit co‐brands2024/03/22English
Crafting emotional engagement and immersive experiences: Comprehensive scale development for and validation of hospitality marketing storytelling involvement2024/03/13English
When the recipe is more important than the ingredients: Unveiling the complexity of consumer use of voice assistants2024/03/14English
From warrior to guardian: An autoethnographic study of how consumers think about and interact with the natural world2023/03/03English
Issue Information2023/03/02English
The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps2024/01/19English
The effects of awe‐eliciting experiences on consumers' aversion to choice ambiguity2024/01/26English
Switching to sustainable products: The role of time, product, and customer characteristics2024/01/26English
The role of well‐being in consumer's responses to personalized advertising on social media2024/01/26English
The interplay of information order and locus of attention on the truth effect in healthy food advertisements2023/07/26English
Issue Information2023/02/03English
Issue Information2023/01/02English
A punishment shared is a punishment halved: Concurrent recalls reduce products’ market share loss2024/04/23English
From discomfort to desirable: The effect of embarrassment on prosocial consumption2024/04/23English
First come, first served versus the draw: Perceived fairness in the new product purchase competition2024/04/15English
The social side of color: How social exclusion influences preferences for color combination2024/04/15English
It pays to diversify: Effect of bullet‐screen comment diversity on payment2024/04/22English
Vibrotactile feedback in m‐commerce: Stimulating perceived control and perceived ownership to increase anticipated satisfaction2024/04/16English
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes2024/02/20English
Exploring gift gaps: A meta‐analysis of giver–recipient asymmetries2024/02/20English
Unmasking the pivotal role of ad–target ethnic congruence in driving consumers' response to fear appeals2024/02/17English
How do username and avatar affect people's engagement with native advertising on social media: From the self‐disclosure perspective2024/02/17English
Issue Information2017/11/07English
Gamification's role in fostering user engagement with healthy food‐based digital content2023/09/15English
To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations2023/09/23English
It's the smallness that counts: Consumer preferences for small versus large companies' products2023/09/11English
Bought but never used: How and when unused utility reduces subsequent spending2023/08/12English
A systematic review on political ideology and persuasion2023/09/11English