International Journal of Marketing Studies

Title Publication Date Language Citations
The Effects of Variety-seeking Buying Tendency and Price Sensitivity on Utilitarian and Hedonic Value in Apparel Shopping Satisfaction2011/08/0125
Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values2014/05/2125
M-Consumer Segmentation: M-Communication, M-Distribution, and M-Accessibility2013/01/1525
Factors Influencing Visitors’ Revisit Behavioral Intentions: A Case Study of Sabah, Malaysia2012/07/2523
The Relationship between Brand Trust, Brand Affect, Attitudinal Loyalty and Behavioral Loyalty: A Field Study towards Sports Shoe Consumers in Turkey2013/02/2822
Applications of Planned Behavior Theory (TPB) in Jordanian Tourism2015/05/3121
An Investigation of the Relationship between Unplanned Buying and Post-purchase Regret2012/07/2521
Consumer Attitudes toward SMS Advertising among Jordanian Users2012/01/3120
Personality Traits Hierarchy of Online Shoppers2011/11/0120
Customer Expectation, Satisfaction and Loyalty Relationship in Turkish Airline Industry2014/01/2220
The Moderating Effect of Subjective Norm on Cloud Computing Users’ Perceived Risk and Usage Intention2012/11/0220
Factors that Influence Customers’ Buying Intention on Shopping Online2011/01/2120
The Love of Money, pressure to Perform and Unethical Marketing Behavior in the Cosmetic Industry in Uganda2011/11/0119
Perceived Justice in Service Recovery and Recovery Satisfaction: The Moderating Role of Corporate Image2010/10/2019
Customer Orientation and Firm Performance among Nigerian Small and Medium Scale Businesses2010/04/1918
Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research2018/02/2718
A Study on the Influence of E-Commerce Live Streaming on Consumer Repurchase Intentions2020/11/2717
Investigating the Impact of Communication Satisfaction on Organizational Commitment: A Practical Approach to Increase Employees’ Loyalty2017/03/0817
E-banking Functionality and Outcomes of Customer Satisfaction: An Empirical Investigation2011/01/2017
Smart Shoppers’ Purchasing Experiences: Functions of Product Type, Gender, and Generation2016/03/2817
Determining the Effects of Perceived Utilitarian and Hedonic Value on Online Shopping Intentions2015/11/3017
The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business2017/01/1617
Measuring Religiosity in Consumer Research from Islamic Perspective2010/10/2017
A Study on Tourists Perceived Authenticity towards Experience Quality and Behavior Intention of Cultural Heritage in Macao2016/07/2716
The Effect of Leadership Styles on Firm Performance in Ghana2014/01/2215
Determinants of Continuance Intention to Use Social Networking Sites SNS’s: Studying the Case of Facebook2015/07/3015
Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising2020/11/1015
Awareness of Food Labeling among Consumers in Groceries in Al-Ain, United Arab Emirates2012/01/3114
Conceptualizing and Measuring Perceived Quality, Brand Awareness, and Brand Image Composition of Brand Loyalty2015/01/2614
Internet Banking Adoption in Jordan: A Behavioral Approach2013/11/0614