International Journal of Marketing Studies

Title Publication Date Language Citations
Coopetition, Resource-Based View and Legend: Cases of Christmas Tourism and City of Rovaniemi2013/11/0614
The Impact of Marketing Mix Strategy on Hospitals Performance Measured by Patient Satisfaction: An Empirical Investigation on Jeddah Private Sector Hospital Senior Managers Perspective2013/11/1314
Fomsumerism: A Theoretical Framework2018/05/1414
The Effect of Packaging Attributes on Consumer Buying Decision Behavior in Major Commercial Cities in Ethiopia2017/11/2814
A Study of Tourism Motivation, Perceived Value and Destination Loyalty for Macao Cultural and Heritage Tourists2015/11/3014
Predicting Consumer Intention to Use Mobile Payment Services: Empirical Evidence from Vietnam2016/01/2914
Website Design and Usage Behaviour: An Application of the UTAUT Model for Internet Banking in UK2014/01/2213
Demographic Factors in the Evaluation of Service Quality in Higher Education: A Structural Equation Model (SEM) Approach2014/01/2213
Qualitative Insights into Market Orientation in Small Ghanaian Businesses2011/01/2013
Customer Satisfaction Modeling in Hotel Industry: A Case Study of Kish Island in Iran2012/05/3013
Predicting Consumer Behavior: An Extension of Technology Acceptance Model2018/08/2213
Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process2012/03/3013
The Relationship among Corporate Social Responsibility, Consumer-Company Identification, Brand Prestige, and Purchase Intention2015/10/0213
Exploring the Relationship between Ethical Sales Behavior, Relationship Quality, and Customer Loyalty2012/01/3113
Producer & Consumer Prices Nexus: ARDL Bounds Testing Approach2009/10/2012
The Value Proposition Concept in Marketing: How Customers Perceive the Value Delivered by Firms– A Study of Customer Perspectives on Supermarkets in Southampton in the United Kingdom2012/05/2912
Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing2021/05/1312
An Empirical Analysis of Perceived Transaction Convenience, Performance Expectancy, Effort Expectancy and Behavior Intention to Mobile Payment of Cambodian Users2019/10/1612
Customer Satisfaction in the Mobile Telecom Industry in Bahrain: Antecedents and Consequences2012/11/0812
Proliferation of Private Labels in Food Retailing: A Literature Overview2016/11/2812
The Comparative Study of the Relationship Between Smartphone Choice and Socio-Economic Indicators2019/07/1212
Factors Affecting Customer Citizenship Behavior: A Model of University Students2018/02/0512
Factors Influencing Attitudes and Intention to Purchase Counterfeit Luxury Brands among Indonesian Consumers2013/07/1612
Perceptions of Service Quality and Behavioral Intentions: A Mediation Effect of Patient Satisfaction in the Private Health Care in Malaysia2013/06/0212
Affective and Cognitive: Consumers Attitude toward Practicing Green (Reducing, Recycling & Reusing)2013/01/2211
Perceived Value, Social Bond, and Switching Cost as Antecedents and Predictors of Customer Loyalty in the B2B Chemical Industry Context: A Literature Review2018/11/2411
Determining Drivers of Destination Attractiveness: The Case of Nature-Based Tourism of Bangladesh2017/05/2911
Big Five Personality Traits and Brand Evangelism2014/05/2111
The Influence of Ecological Knowledge and Product Attributes in Forming Attitude and Intention to Buy Green Product2014/03/2410
Determining and Prioritizing Factors Affecting to Increase Customers Attraction of Medical Tourism from the Perspective of Arabic Countries (Case Study: Iran-Mashhad Razavi Hospital)2014/05/2110