International Journal of Marketing Studies

Title Publication Date Language Citations
How Do Smaller Firms Select Foreign Markets?2012/11/0210
Motives, Expectations, Perceptions and Satisfaction of International Students Pursuing Private Higher Education in Singapore2012/11/0710
Consumer Preference for Broiler Meat in Ghana: A Conjoint Analysis Approach2013/02/2810
Consumer Adoption of Cloud Computing Services in Germany: Investigation of Moderating Effects by Applying an UTAUT Model2016/01/2910
Online and Offline Shopping Motivation of Apparel Consumers in Ibadan Metropolis, Nigeria2016/01/2910
Long-term Orientation, Perceived Consumer Effectiveness, and Environmentally Conscious Consumer Behavior: The Case of Turkey2013/08/0610
The Correlation of CSR and Consumer Behavior: A Study of Convenience Store2014/11/2410
Factors Influencing Indonesian Customer Satisfaction and Customer Loyalty in Local Fast-Food Restaurant2019/08/2610
4Ps: A Strategy to Secure Customers’ Loyalty via Customer Satisfaction2015/07/3010
Employee’s Market Orientation and Business Performance in Nigeria: Analysis of Small Business Enterprises in Lagos State2010/10/2010
Exploration of Customer Compliant Behavior toward Asain Full-Service Restaurants2016/03/289
Evaluating The Effect of Marketing Activities On Relationship Quality In The Banking Sector: The case of private commercial Banks in Jordan.2010/04/199
The Impact of Distribution Intensity on Brand Preference and Brand Loyalty2011/08/019
An Extended Model of Behavioural Process in Consumer Decision Making2016/07/279
The Importance of Dream in Advertising: Luxury Versus Mass Market2018/02/279
Analyzing the Brand Equity and Resonance of Banking Services: Malaysian Consumer Perspective2010/10/209
Should I Stay or Should I Go? Normative Member Commitment in Co-operatives2014/11/249
Customer Satisfaction with Service Quality in Conventional Banking in Pakistan: The Case of Faisalabad2011/11/019
The Postmodern Consumer: An Identity Constructor?2013/02/289
Identifying the Factors Influencing Users’ Adoption of Social Networking Websites—A Study on Facebook2013/11/069
The Effect of Internal Marketing on Organizational Citizenship Behavior an Applicable Study on the University of Jordan Employees2015/01/269
Examining Consumer Ethnocentrism amongst Jordanians from an Ethnic Group Perspective2012/01/319
A Study on Effect of Brand Credibility on Word of Mouth: With Reference to Internet Service Providers in Malaysia2012/01/318
Motivating Salespeople to Contribute to Marketing Intelligence Activities: An Expectancy Theory Approach2012/01/318
Adaptive Hybrid Methods for Choice-Based Conjoint Analysis: A Comparative Study2015/01/268
Sports Marketing Plan: An Alternative Framework for Sports Club2017/07/288
Internal Marketing: Employee Satisfaction and Word of Mouth in Guilan’s Saderat Bank2016/03/288
Analyzing E-Commerce Websites: A Quali-Quantitive Approach for the User Perceived Web Quality (UPWQ)2016/11/118
Dynamics of Female Buying Behaviour: A Study of Branded Apparels in India2012/07/258
Consumers’ Attitude towards Branded Apparels: Gender Perspective2012/03/308