Journal of Relationship Marketing

Title Publication Date Language Citations
Pre-Production Relationship Marketing2005/08/16English
Relationship Marketing Management2005/08/16English
Enriching Customer Value Research with a Relational Perspective2005/08/16English
Virtual Community2005/08/16English
Gender Effects on Relational and Core Service Dimensions of Hotel Choice Decisions2005/08/16English
Strategies for Maximizing Customer Equity of Low Lifetime Value Customers2006/04/04English
Introduction2006/04/04English
Dimensions and Implementation Drivers of Customer Equity Management (CEM)—Conceptual Framework, Qualitative Evidence and Preliminary Results of a Quantitative Study2006/04/04English
Exchange Versus Communal: How Brand Relationship Types Affect Brand Extension Evaluation2023/06/09English
The Effect of Bonding, Responsiveness and Communication on Customer Retention: The Mediating Role of Customer Satisfaction2023/04/03English
Brand Trolling Engagement Behavior (BTEB) of Customers: A Challenge for Customer-Brand Relationship2024/01/30English
On the Management of Broken Hearts: Learnings from the Widow(er)hood Effect for Stakeholder Relationship Management2021/10/18English
A Proposed Model for Consumer-Based Brand Equity Analysis on Social Media Using Data Mining and Social Network Analysis2018/04/03English
A Relationship Governance Perspective of Organizational Buyers' Supplier Choice Decisions2017/10/02English
Editorial Board2017/10/02English
A Study of Relationship Marketing in Malaysian Banks: DoesGuanxiInfluence Small Medium Enterprise Owners’ Satisfaction?2013/01/01English
Human Rights, Corporate Social Responsibility, andFortuneCompanies2016/04/02English
Meanings of Shared Resources in Interorganizational Relationships: A Narrative Study in Retailing2016/04/02English
Perceived Brand Relationship Orientation: Conceptual Analysis and Dimensions Identification2022/09/16English
Compassion: The Missing Link in Economics and Management2012/01/01English
Editor's Corner2010/03/19English
Editor's Corner2009/07/01English
Editiorial Board EOV2013/10/01English
Defensive Relationship Marketing: Avoiding Decreasing Sales From Customers in Consumer Goods Mass Markets2008/08/28English
Corporate and Brand Web Sites as Customer Relationship Management Tools2004/06/18English
The Future of Managing Customers as Assets2006/10/15English
Trust as the Key to Relational Commitment2004/06/18English
Constraints and Dedication as Drivers for Relationship Commitment2004/06/18English
EDITOR'S CORNER2004/06/18English
Editors Corner2008/06/16English